Pride Roundup: What Companies are Doing to Celebrate

June is Pride Month, and companies are stepping up to the plate with licensed merch to mark the occasion.

McKenna Morgan, Content Editor

June 13, 2024

6 Min Read
Pride t-shirt
Pride t-shirtLicense Global

LGBTQIA+ Pride Month, often shortened to Pride Month, held through the month of June, is dedicated to the celebration of the LGBTQIA+ community. Pride Month began in 1969 after the “Stonewall riots,” a series of gay liberation protests.

In celebration of this year’s Pride Month, multiple companies have created licensed consumer products to celebrate Pride. Here are some of those licensed collaborations.

Neopets Pride Merch

Neopets, the virtual pet community, is stretching its rainbow beyond the screen to celebrate Pride with a collection of apparel. The collection, available all year round, donates 10% of sales proceeds to It Gets Better Project, a nonprofit organization that uplifts, empowers and connects LGBTQ+ youth around the globe.

Neopets Pride Collection

Skittles 2024 Limited-Edition Pride Packs

Skittles is kicking off its annual Pride celebration by spotlighting the many interests, talents and hobbies within the LGBTQIA+ community. Skittles teams up with GLAAD, Meetup and five local LGBTQIA+ community groups to celebrate how human connections can help us all “See the Rainbow.”

Skittles has also released its annual limited-edition 2024 Pride pack, which celebrates the message of community. The pack was designed in partnership with female- and minority-owned production company, NERD Productions, and its LGBTQIA+ artists to illustrate the dynamic individuals and diverse groups that make up the LGBTQIA+ community. For the fifth year in a row, SKITTLES will donate $1 per every Pride pack sold (up to $100,000) to GLAAD in support of its ongoing efforts to work through media to increase visibility for the LGBTQIA+ community. The pack release will be followed by a year of celebrations of local groups and communities.

“We know the LGBTQIA+ community is one that is comprised of strong, dynamic individuals with a wide array of interests and passions,” says Gabrielle Wesley, chief marketing officer, Mars Wrigley North America. “Our Skittles Pride pack and community celebrations are intended to inspire moments of everyday happiness by celebrating the LGBTQIA+ community in a way that lets all unique colors shine.”

Designed with the colors of Skittles signature rainbow and with inspiration from Pride flags, the Pride pack features symbols of community, friendship and several micro-LGBTQIA+ communities as part of Skittles full-year program – including roller derby, filmmaking and videography, marching bands and more.

Skittles is sponsoring five local LGBTQIA+ communities across the U.S. to help shine a light on their organizations, including:

  • The Queer Big Apple Corps: New York City’s premiere symphonic and marching band that provides adults within the LGBTQIA+ community and allies with a supportive and friendly environment for musical and artistic expression.

  • Reeling Film Festival: The Chicago LGBTQIA+ International Film Festival recognizes the important contributions that LGBTQIA+ filmmakers have made to society, shines a light on the community’s struggles and uplifts the community’s history.

  • Urban Bird Collective: Birdwatchers and stewards of nature, the Minneapolis-based group creates safe spaces that center BIPOC and LGBTQIA+ communities to enjoy the natural environment while building birdwatching skills.

  • Bay Area Derby: An LGBTQIA+ friendly Bay Area derby league whose mission includes providing inclusive amateur athletic entertainment and competitive roller derby at all levels.

  • Las Vegas Gaymers: Las Vegas’s premiere gaming group that focuses on providing a safe community for queer and LGBTQIA+ gamers.

GLAAD and Skittles are also coming together for a Pride Month Donor Matching Campaign, where GLAAD donors can receive a limited-edition hip pack featuring the signature 2024 Skittles Pride pack design. Skittles will match all donations up to $25,000; the first 500 donors to make a matched gift of $75 or more to the matching campaign will receive the hip pack filled with Skittles and patches to personalize their hip pack.

“2024 is our fifth year partnering with Skittles, and we are thrilled by their unwavering support of the LGBTQ community,” says Raymond Dooley, vice president, marketing, GLAAD. “Here at GLAAD, we are proud to help the brand create connections for everyone this Pride, and always.” 

Skittles Pride Pack

Monster High RuPaul Dragon Queen Doll

RuPaul teamed up with Monster High to produce a collector doll, RuPaul Dragon Queen. The doll’s name is a play on the term, “drag queen.”

RuPaul is known for using his platform to create a community where self-expression, acceptance and living as your true self are encouraged. Designed in collaboration with RuPaul, the Dragon Queen doll is inspired by RuPaul’s persona and self-expression.

Learn more about the RuPaul Dragon Queen Doll.

RuPaul Dragon Queen Doll

DC Shop’s Pride 2024 Collection

New and exclusive DC LGBTQIA+ superhero graphics have been revealed on a collection of apparel and home goods. Now available for U.S. customers, the collection offers fans apparel and home goods featuring exclusive designs of DC’s LGBTQIA+ characters, including Wonder Woman, Batwoman, Superman, Poison Ivy and Harley Quinn. Featuring new comic book artwork exclusive to DC Shop, the collection is a must-have for DC fans. Highlights of DC Shop’s new Pride-themed products include:

  • Batwoman Vigilante T-Shirt – Batwoman features in an exclusive Gotham City vigilante design

  • Jon Kent Love Blossoms T-Shirt – The son of Superman, Jon Kent, shares a lovestruck moment airborne with Jay Nakamura on this shirt inspired by Brian Ching’s variant cover of Superman: Son of Kal-El #11 (2022)

  • Nubia Queen of the Amazons T-Shirt – An exclusive Queen Nubia design of the Themysciran (25)

  • Harley Quinn and Poison Ivy Two-Tone Mug – Harley Quinn and Poison Ivy feature on this ceramic 11-ounce two-tone mug inspired by Jen Bartel’s variant cover of DC Pride 2021 #1. Choice of green or red

  • Harley Quinn and Poison Ivy Eco Tote – An organic cotton twill tote bag

  • Harley Quinn and Poison Ivy Smooch Comfort Color T-Shirt – Poison Ivy steals a kiss on this Comfort Colors T-shirt inspired by Jen Bartel’s variant cover of DC Pride 2022 #1

  • Harley Quinn and Poison Ivy The Lovers Comfort Colors T-Shirt – Harley and Ivy appear on this Comfort Colors T-shirt, featuring Jen Bartel’s tarot-inspired artwork from the DC Pride 2023 #1 variant cover

Harley Quinn and Poison Ivy Smooch Comfort Color T-Shirt

Available for U.S. customers, fans can visit DC Shop for the full assortment. Fans can also celebrate Pride by visiting the DC Universe Pride collection page on DC Universe Infinite, DC’s digital comic book service. Featuring three years of DC Pride anthologies, the DC Universe Pride page also offers curated collections of queer characters and creators from Tim Drake to James Tynion IV and Harley Quinn to Mariko Tamaki, along with a selection of free-to-read Pride titles available for registered users. DC and Warner Bros. Discovery are working in partnership with LGBTQIA+ organizations such as GLSEN, Latino Equality Alliance and more to celebrate Pride in 2024. Through paneling, events, advertising, outreach and more, these partnerships aim to help create a more inclusive and compassionate culture for all superhero fans and provide resources for readers looking to learn more about these nonprofit organizations.

Care Bears x Bare Tree Media

The teams at Bare Tree Media and Cloudco Entertainment told License Global their newest collaboration aims to “embrace diversity, empowerment and unity.” In celebration of Pride Month, the Bare Tree Media team designed the Bear Pride mobile theme, now available exclusively on the Samsung Galaxy mobile store. 

About the Author(s)

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

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