RHS, Bramblecrest Partner for Garden, Conservatory Furniture

RHS by Bramblecrest collection to launch at major outdoor living event.

License Global

June 21, 2024

2 Min Read
RHS x Bramblecrest Collection
RHS x Bramblecrest Collection Royal Horticultural Society

Bramblecrest, an outdoor furniture brand, has been licensed by the Royal Horticultural Society (RHS) to produce RHS by Bramblecrest, a special RHS collection of dining, lounging and reclining outdoor furniture and accessories.

Designed for British gardens and inspired by RHS locations in the U.K., the collection balances innovative materials with an organic palette, soft seating and gentle profiles.

RHS by Bramblecrest will contain three ranges, named after three famous RHS gardens: RHS Garden Wisley in Surrey, RHS Garden Bridgewater in Greater Manchester and RHS Garden Rosemoor in Devon.

The RHS Wisley collection combines sage-green aluminum frame colors and mist-colored cushions with wood-effect, tree-free tabletops and tapered legs.

RHS Bridgewater offers a cottage-style aesthetic and is an homage to classic English garden design, with a lattice design, cast aluminum in soft stone tones and a butterscotch-colored cushion.

The RHS Rosemoor collection consists of open-weave furniture with rounded backs and deep-filled wheat-colored cushion pads.

All the scatter cushions in this collection will use designs inspired by artwork from the RHS Lindley Collections, the world’s finest collection of botanical art. The RHS name will appear on the products in all three ranges.

Related:First RHS Socks to Launch from SockShop

The scatter cushions will be filled with certified recycled fibers and most of the outer cushion covers are made from 70% recycled plastic bottles, underlining the commitment of both Bramblecrest and the RHS to sustainability, while aluminum is favored for the dining sets due to its recyclable properties.

The RHS by Bramblecrest collection will launch at the Bramblecrest showroom this month and at SOLEX (Summer Outdoor Living Exhibition) at Birmingham’s NEC July 9-11.

The collection will arrive at garden centers and on the Bramblecrest website in early 2025. It will also be promoted on the Bramblecrest stand at RHS Chelsea Flower Show next summer.

“For a company like ours that focuses on gardens and the joys of dining and relaxing outdoors, there really can be few partners as appropriate as the RHS,” says Tim Pennell, head, sales and marketing, Bramblecrest. “We’re delighted to be working with the U.K.’s best-known gardening charity to bring this wonderful range of high-quality, stylish garden and conservatory furniture to outdoor areas across the U.K.”

“We are thrilled to be partnering Bramblecrest as our licensee for the key garden and conservatory furniture category,” says Cathy Snow, licensing manager, RHS. “Bramblecrest has a long and impressive history of designing and making innovative, high-quality outdoor furniture that complements any outdoor space and, importantly for the RHS, aims to limit its effect on the environment. This delightful and desirable range is a wonderful addition to the ever-growing number of RHS products that celebrate gardens, gardening and outdoor living.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like