Visitor Registration Opens for Brand Licensing Europe 2024 as the Show Preps for 25th Anniversary Celebrations

Free registration now open for the event, which takes place Sept. 24-26 at ExCeL, London.

License Global

June 5, 2024

4 Min Read
Characters outside ExCeL London at BLE 2023, License Global

Visitor registration has opened for Brand Licensing Europe 2024 as organizers ramp up celebrations for the show’s 25th anniversary. European brand licensing professionals, including retailers, manufacturers, brand owners, agents, service providers, marketers and designers are invited to secure their free pass to the three-day event now.

BLE is Europe’s leading event for licensing, brand extension and collaborations and takes place slightly earlier this year Sept. 24-26 at ExCeL, London.

176 exhibitors are now confirmed, including 14 first-timers:

  1. The British Museum

  2. Animaj

  3. El Ocho

  4. Two Daughters Entertainment Ltd.


  6. Middle Mouse

  7. Marubeni International

  8. Chocolate Rain

  9. Dongguan Jiahong Commodity Manufacturing

  10. Unicast

Returning exhibitors include Paramount, Crunchyroll, The Smurfs, Natural History Museum, Pokémon, Van Gogh Museum, Paul Frank, Tour de France, UEFA Club Competitions, Penguin Random House, Real Madrid CF, Le Petit Prince, Capcom, Walker Books, V&A (Victoria and Albert Museum), Moonbug Entertainment, Hasbro, SEGA, Rebellion, Bandai Namco, Mercis BV (with Miffy), Imperial War Museums, RSPB, Acamar Films, BBC Studios, Manchester City FC, Yale University and more.

Register for Brand Licensing Europe 2024.

Among the 176 exhibitors confirmed are:

  • Sports brands – 24h Le Mans, Dorna Sports SL, FC Barcelona, FC Internazionale Milano, FC Porto, Federação Portuguesa de Futebol, Federation Francaise Football, Real Madrid CF, Roadsign, Sport Lisboa e Benfica, Tour de France, UEFA Club Competitions, MotoGP, NFLPA and Harlem Globetrotters

  • Toy brands – Tamagotchi, Squishmallows, World of Strawberry Shortcake, Playmobil, Hello Kitty, Peppa Pig, Magic Mixies Mixlings and many more

  • Kids’ and baby brands – Peter Rabbit, Leo the Truck, The Snowman, The Very Hungry Caterpillar, Paddington, Pantosaurus, Tutti Cuti, Teletubbies, Barbapappa, Moomin and many more

  • Charity/not-for-profit brands – English Heritage, The Metropolitan Museum of Art, The Royal Shakespeare Company, Call me Ukraine, Natural History Museum, Wildlife Photographer of the Year, London Zoo, New York Botanical Gardens, The Ashmolean Museum, Imperial War Museum, V&A (Victoria & Albert Museum), Van Gogh Museum and more

  • Animation brands – More than 20 animation brand owners and independent content creators are confirmed for BLE already, including Bing, Pocoyo, Pip and Posy, Numberblocks, The Adventures of Paddington, Orphan Black, Love Monster, Gigantosorous, SIMON Super Rabbit, GRIZZY & THE LEMMINGS, The Gruffalo, Miffy, Cocomelon, Blippi, Tara Duncan, Leo the Truck, Winx Club Fairies, The Smurfs, The Wombles, Peppa Pig, PAW Patrol and Fireman Sam

  • Gaming brands – Capcom, SEGA, Pokémon, Rebellion, BANDAI NAMCO, Rabbids, Rayman, RollerCoaster Tycoon, ESL, Banjo Kazooie, Just Dance, Atari, Farcry, HALO, Xbox, The Sims, 2000 AD, The Bitmap Brothers, TEKKEN, PAC-MAN, Dark Souls, Elden Ring, Space Invaders, Warhammer and more

  • Publishing brands – Gallimard Jeunesse, Penguin Random House, Walker Books, Miffy, Rolling Stone Magazine, 2000 AD, The Very Hungry Caterpillar, Le Petit Prince, The Snowman, Fifty Shades of Grey, Elmer the Patchwork Elephant, Asterix, Dennis & Gnasher Unleashed!, Guess How Much I Love You

  • Museum and heritage – Imperial War Museum, Natural History Museum, RSPB, V&A (Victoria & Albert Museum), Van Gogh Museum, English Heritage, The Metropolitan Museum of Art, Wildlife Photographer of the Year, The Ashmolean Museum, The Royal Pavilion at Brighton and more

  • Licensees – Jazwares, Outerstuff, Atlantis Headwear, Brand Alliance, E plus M, Erve, Fashion UK, FOCO, Grupo Erik USA, Just Funky, MGM Industries, NECA, Park Agencies, PEA SRL, Sinigaglia, STOR SL and Van Hoorne Group

“This is a huge year for BLE,” says Ella Haynes, event director, Brand Licensing Europe. “We are celebrating our 25th birthday and have got lots of exciting plans in the pipeline to thank everyone who has supported the show over the last quarter century. It’s been an amazing journey, and we feel honored to have spent 25 years as the biggest meeting date in the European brand licensing calendar, helping thousands upon thousands of European retailers and manufacturers to discover brands to partner with and create much-loved, best-selling consumer products.

“We’re also following in the footsteps of an amazing show last year, which attracted record retailer numbers and a 28% increase in both total visitors and attendees from France, Germany, Italy and Spain – numbers we’re hoping to grow for 2024 to further cement our position as THE European brand licensing event.”

Register for Brand Licensing Europe 2024. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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