THE GAMEROOM Powered by Hasbro Opening at American Dream

Entertainment center to open June 26.

License Global

June 17, 2024

2 Min Read
THE GAMEROOM Powered by Hasbro
THE GAMEROOM Powered by Hasbro at American Dream, New JerseyHasbro

American Dream in New Jersey will host the grand opening of the world’s first THE GAMEROOM Powered by Hasbro June 26. The 41,500-square-foot entertainment center will feature arcade games, attractions, retail and full-service dining, anchored by some of the most iconic Hasbro brands.

Guests are invited to embark on an immersive journey filled with competition, treats and fun as they engage with popular titles such as Battleship, Candy Land, G.I. Joe, Trivial Pursuit, Clue, Monopoly and Transformers, among others.

“We are ecstatic to bring iconic Hasbro brands to life through this interactive, family-friendly facility at American Dream,” says Bryan Gaus, senior vice president, general manager, American Dream. “This is a can’t-miss destination, captivating guests of all ages with an unforgettable experience where nostalgia meets joy.”

“Hasbro has a rich 100-year legacy of creating magic through play with an iconic portfolio of beloved brands,” says Matt Proulx, senior vice president, global experiences, partnerships and music, Hasbro. “At the end of the day, we’re in the business of play, and we strive to deliver gaming experiences that are fun to play, fun to watch and fun to share for our multi-generational fanbase. That’s exactly what we’ve created with THE GAMEROOM. Whether it’s a round of laser tag at the G.I. Joe Battle Station for adrenaline-pumping fun or a delicious meal and drinks at the stunning Game Bar, there is something for every member of the family at THE GAMEROOM. We look forward to welcoming guests for a day of fun, connection and play when doors open this month.”

THE GAMEROOM Powered by Hasbro highlights include:

G.I. JOE Battle Station: Laser tag for up to 28 players with Team Cobra and Team G.I. Joe battling it out in a chemical plant setting.

Ultimate Rollergames: Nine tech-forward game lanes that each showcase a different Hasbro brand like Transformers, Candy Land, Battleship and Monopoly. Up to five players can compete.

Candy Land Shake Bar: Offering decadent shakes inspired by the whimsical world of Candy Land, adorned with a variety of topping options.

Gameroom Eats: Chef-inspired selections of appetizers, entrees and desserts in an immersive themed full-service restaurant. For younger guests, there is a Hungry Hungry Kiddos menu, and the adults can unwind with a craft cocktail at the Game Bar.

Arcade Reimagined: A collection of arcade games, designed to cater to diverse gaming preferences with a wide range of gaming options for nostalgic gamers and those seeking thrilling new adventures.

The entertainment center serves as a venue for hosting special events, parties and corporate gatherings. Private rooms will also be available for booking.

To learn more about Hasbro at American Dream, visit Americandream.com/venue/thegameroompoweredbyhasbro

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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