Gianluca Ferrara Joins DeAPlaneta EntertainmentGianluca Ferrara Joins DeAPlaneta Entertainment

DeAPlaneta Entertainment has announced Gianluca Ferrara has joined its kids and family division as the newly created head of Italy and international head of toys.

Ferrara has long experience managing top global brands in the kids’ and family market. He has held several positions with incremental responsibility in the marketing and sales department at Giochi Preziosi Group, and his latest achievement has been building from scratch and scaling up a successful start-up for Bandai Toys in Italy.

“I am deeply honored to join the exceptional team at DeAPlaneta kids and family as head of Italy and international head of toys,” says Ferrara. “DeAPlaneta Entertainment is a company with a remarkable history, a great brand portfolio and a clear vision of the future with many exciting new projects in progress. Together, we will continue to expand the business, building extraordinary experiences and inspiring our audiences and customers.”

“We are really happy to integrate into the DeAPlaneta kids and family team such an experienced professional as Gianluca,” says Antonella Ceraso, international consumer product director, DeAPlaneta Entertainment. “His successful trajectory in the marketing and sales departments of prestigious international brands in the children’s and family market such as Giochi Preziosi or Bandai, make him a valuable addition for the expansion and internationalization of our company.”