In Conversation: Spin Master on the Trajectory of Toys and Entertainment

Andre Lake Mayer, senior vice president, global strategic partnerships and consumer products, Spin Master, sits down with License Global at Licensing Expo.

Barbara Smith , McKenna Morgan

June 10, 2024

Spin Master is an entertainment powerhouse. From toys to content, its IPs are leaders in multiple licensed consumer product verticals. To continue its growth, Spin Master exhibited at the Licensing Expo from May 21 to 23 in Las Vegas. License Global had the chance to catch up with Spin Master at the event.

Andre Lake Mayer, senior vice president, global strategic partnerships and consumer products, Spin Master, chats with Barbara Smith, digital editor, License Global, about Rubik’s 50th anniversary, the rise of “Vita the Vet,” the trajectory of toys and entertainment and more.

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Spin Master Rubik's Licensing Expo Global License Global Original License Global Live

About the Authors

Barbara Smith

Barbara Smith

Digital Editor , License Global

Barbara Smith is a Digital Editor for License Global. Based in the U.S., while Barbara's remit is general news coverage, she enjoys focusing on apparel, travel and social media throughout North America. Barbara loves all things fashion, fitness and food!

See more from Barbara Smith

McKenna Morgan

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

See more from McKenna Morgan

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