First RHS Socks to Launch from SockShopFirst RHS Socks to Launch from SockShop

Continuing the extension of its licensing program into multiple new categories with carefully chosen partners, the Royal Horticultural Society (RHS) has announced that the U.K.’s SockShop has been licensed to produce the first RHS range of socks. 

“We like to say that for us socks are never just socks,” says Shane Doughty, director, SockShop. “They keep you warm, cool and comfortable but they also help you look good. And we could hardly find a better partner to demonstrate this philosophy than the RHS. These socks are perfect for gardeners and lovers of indoor and outdoor comfort but, with the help of some glorious RHS artwork, also ideal for gift-givers and lovers of stylish design. We’re thrilled to be partnering with the RHS on this wonderful range.” 

The range will combine the RHS name and design assets with four of the brands and associated technology for SockShop: Heat Holders, BlueGuard, Gentle Grip and Printed Bamboo. 

Across the entire range a number of different design options are planned to cater for different tastes and mirror different seasons, all inspired by artwork from the RHS Lindley Collections. Aimed at the adult market, the SockShop range of RHS socks will be at retail from Nov. 1 at the SockShop flagship online store at www.sockshop.co.uk. The socks will also be available in physical retail from the many concessions around the U.K. that stock SockShop products. 

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“As a market leader in its field, with a reputation for both comfort and creativity, SockShop is a perfect partner for our first-ever foray into socks,” says Cathy Snow, licensing manager, Royal Horticultural Society. “Its comprehensive knowledge, expertise and supply channels, as well as an extensive U.K. and global customer base, are ideal for a range of RHS socks that brilliantly combines usefulness with elegant and exciting designs.”