William Hunt Savile Row Expands Brand with Tailored Offering

Brand moves into new lifestyle categories, including underwear, sleepwear, loungewear and footwear.

License Global

June 17, 2024

1 Min Read
William Hunt Savile Row logo
William Hunt Savile Row logoWilliam Hunt Savile Row

After 45 years, William Hunt Savile Row, the British brand known for dressing the modern gentleman has announced a move into new lifestyle categories, including underwear, sleepwear, loungewear and footwear. 

Building on its heritage in formal and evening wear, the William Hunt brand had already extended the brand into casual wear, leather goods and fragrance. 

Chris Evans-Pollard, founder, Three60 Brands, has been engaged by William Hunt to manage all brand licensing activity globally and bring together new partners to strategically extend the brand’s presence as well as oversee a brand refresh across social and e-commerce.

“As a long-term fan of the brand, it’s a privilege for me to be working with William and the team to consolidate and expand the brand licensing operations,” says Evans-Pollard. “Delta Textiles London, a global leader in intimates and apparel will create extensive collections of underwear, loungewear and sleepwear and Chapters Brand Group, the leading U.K. footwear specialist, will add a formal and casual footwear offering. We expect to announce more exciting new partners soon.”

“A global brand worthy of major sports stars and Hollywood icons, William Hunt is well-known for its innovative design, and we’re delighted to be part of the journey with the new footwear collection,” says Antony Nathan, director, Chapters Brands Group.

“I am more excited than ever about the future,” says Hunt. “We are pleased to have appointed Chris (Evans-Pollard) to lead our licensing activity and delighted by the success he’s already had in adding two category-leading businesses to our team of partners.”

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like