London-based experiential production company, The Path Entertainment Group (TPEG), which recently won the 2022 Licensing International Excellence Awards for Best Location-Based Entertainment for Monopoly Lifesized, has announced two new senior hires. Julia Posen joins as full-time director of content and Ryan Amstad joins as producer.  

Posen, previously on board on a consultancy basis, brings with her a career of experience from senior roles at Walker Books/Walker Productions and BBC Worldwide.   

Formerly head of development at SGA Productions, Amstad brings extensive experience in working across live event production, including immersive theater, theme parks, television and branded experiences.    

"We are excited to welcome Julia and Ryan to the team as our portfolio of projects continues to grow following the announcement of our latest production, "'Saw:' The Experience," says David Hutchinson, chief executive officer, The Path Entertainment Group. "Both Julia and Ryan bring such a depth of experience in IP and licensing world-class entertainment, they represent great additions to the team, and I look forward to driving forward with them in achieving our ambitions of delivering entertainment that audiences will find innovative and exciting." 

"Working with Path Entertainment as a consultant has been a fantastic experience," says Posen. "To be offered this key senior role in a full-time capacity is an amazing opportunity. The company is growing at a phenomenal pace; winning major industry awards and helping drive that growth globally will be a real pleasure."   

"I'm so excited to be joining The Path team, especially with the tremendous pipeline of projects they have coming up," says Amstad. "To be at the heart of the team-building experiences guests will love globally is such an honor."  

The Path Entertainment Group has seen rapid growth following the successful opening of Monopoly Lifesized in 2021, and this Halloween will open its second London attraction, "Saw:" The Experience, the official immersive version of the horror franchise. The company brings teams from theater production, hospitality and event management to bring global brands and intellectual property to life in life-size immersive experiences in major international markets.