"Hasbro's original board game continues to lead the market year in, year out and is loved globally by every generation that has grown up with the game," says Julia Posen, development head, Gamepath. "It has been an exciting journey to work with the talented Gamepath production team to bring this new experience to central London. We're very excited as we know we have created something special for people of all ages. When you step into the world we're creating; we promise a dynamic, lively, interactive experience and a great night out. Get ready for high risks and high rewards where there's no ceiling to winning as long as you can stay out of jail."
Elements of the "Monopoly" game have been translated into a 4D experienceon a full-sized board that teams of players will move around, participating in challenges as they go to acquire properties, earning money and more.
The "Monopoly:" Lifesized experience will take place at a 22,000-sq.ft. building over three floors in the heart of the West End: The Court – the first in a series of central London venues dedicated to live gameplay.
The building features a retail outlet selling a wide range of Hasbro game merchandise; The Top Hat, a destination "Monopoly"-themed bar and restaurant serving signature cocktails and a British small-plates menu; plus three individually-designed main gameplay boards – Classic, The Vault and City – and a Junior Board.
"For us, 'Monopoly:' Lifesized represents a major entry into a growing and exciting marketplace," says David Hutchinson, chief executive officer, Gamepath. "Audiences want to consume live performance differently, and what better way than to jump into a life-sized version of the world's favorite board game? Our creative team has been working their magic to fuse an experience that puts our audiences center place on the board and brings together our theatrical roots with innovative, digital and immersive storytelling. After everything we've missed out on individually and collectively and given the decimation of our high streets and city centers, it's really exciting to be launching this now – we hope that we'll be able to contribute to the recovery of Central London and bring people back together in our fabulous capital with a major new attraction in a major new destination building."
"Monopoly: Lifesized" will consist of a 75-minute gameplay segment on a board that is more than 49 x 49 feet, featuring eight properties, two utility companies, two train stations, jail, free parking, go and just visiting. Each board can host between eight and 24 people split into four teams, each with their own "Monopoly" token, all playing against each other. Each property square will have a full-sized location-specific room behind it that players enter to participate in a challenge to 'acquire' that particular property. The challenges will be a mixture of physical and mental puzzles and games and will be themed for the square, featuring either some historical or current day relationship with that part of London.
"We are thrilled to be working with our best-in-class partners at Gamepath," says Matt Proulx, vice president, location-based experiences, Hasbro. "Given their track record creating world-class live performances, we believe that combining their skills along with our beloved 'Monopoly' brand will create an exceptional, one-of-a-kind experience that truly brings the 'Monopoly' game to life in a way only once imagined. We cannot wait for individuals of all ages to be able to once again get out and play together."
The attraction will open in London on August 14.
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