Licensing International Unveils Awards Winners

License Global

May 24, 2022

Licensing International Excellence Awards logo.Licensing International Excellence Awards

The winners of the 2022

Licensing International

Excellence Awards were unveiled last night in a ceremony that brought together industry executives from around the world to celebrate the best of the global licensing industry.  

The 25 award winners were selected from 165 finalists from around the world. More than 800 entries were received, narrowed down by an expert global judging panel and voted on by members of the licensing industry at large.  

This year’s Excellence Awards were hosted by George Leon, chief executive officer, founder, Cakewalk Entertainment. The awards were presented by Alifish, InSpirit Designs, Jazwares and participants in Licensing International’s Accelerator Program, including Bedrock Collectibles, Holy Joe, LIBREX, Park Star Media and Somos Arte.   

The awards honor innovation and creativity in the way brands use licensing to further their goals, how licensees develop and bring those products to market and how retailers creatively spotlight licenses on their shelves.

This year’s ceremony saw the return of the Best Location-Based Entertainment award, recognizing innovation across location-based brand extensions following significant lockdowns. Gamepath Entertainment took home the LBE trophy for the Monopoly Lifesized immersive experience in London.  

“It’s inspiring to see the quality of work produced by the licensing industry and it was incredible to be able to celebrate those successes together in person,” says Maura Regan, president, Licensing International. “The Licensing International Excellence Awards are a testament to the power of brands and to the power of licensing to launch products and programs with lasting appeal.”  

The 2022 Licensing International Excellence Awards winners are:  

Best Licensed Products 

Apparel or Accessory for a Corporate Brand –

BMW

M Motorsport line by

PUMA

 

Apparel or Accessory for an Entertainment Property – “

The Legend of Zelda

” line by BlackMilk 

Appliances, Housewares, Electronics for a Corporate Brand –

Xbox

fridge by Ukonic  

Appliances, Housewares, Electronics for an Entertainment Property – “

Sesame Street

” collaboration by

tonies  

Digital: Apps, Software, Video Games,

NFT

s –

Forever 21

Shop City experience by Virtual Brand Group 

Food or Beverage for a Corporate Brand – Louvre ice cream by

Häagen-Dazs 

Food or Beverage for an Entertainment Property – “

Harry Potter

” mooncakes by Awfully Chocolate 

Health and Beauty Aids – “

Friends

” bath and beauty line by

Mad Beauty

 

Home Décor –

LEGO

wooden home décor by Room Copenhagen  

Publishing, Social Expression –

The Beatles

advent calendar by Eaglemoss  

Toys, Games, Novelties (ages 0-8) – “

Batman

” Batcave playset by

Spin Master 

Toys, Games, Novelties (ages 8 and up) –

adidas

Originals Superstar model by

LEGO 

Best Licensed Brands  

Corporate Brand –

BMW

by BMW Group   

Entertainment, Character, Toy Brand (Animated) – “

CoCoMelon

” by

Moonbug Entertainment   

Food, Beverage, Restaurant –

Coca-Cola

, Hi-C and Sprite by The Coca-Cola Company  

Lifestyle: Art, Design, Celebrity, Fashion – Amy Winehouse by

MDR Brand Management  

Live Action Entertainment – “

Ghostbusters

” by

Sony Pictures 

  

Museum, Art and Design – V&A by

The Victoria and Albert Museum   

Sports, Collegiate –

Formula 1

by CAA Global  

Other Awards  

Best Licensing Agency –

Beanstalk   

Best Licensed Collaboration – Balenciaga x “

The Simpsons

”    

Best Licensed Promotion –

Rovio

& Born Licensing for GEICO’s “

Angry Bird

Problem?”   

Best Location-Based Entertainment –

Monopoly

Lifesized by Gamepath Entertainment   

Best Retailer (Corporate, Lifestyle, Fashion, Sports Initiative) –

BoxLunch

for

McDonald’s

   

Best Retailer (Entertainment, Character Brand) –

Bloomingdale’s

for “

Space Jam

: A New Legacy” 

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