Trends and Insights

Trends and Insights

Mean Girls Little Golden Book cover, Paramount
Movies
Paramount Brand Licensing in 2024 and 2025Paramount Brand Licensing in 2024 and 2025

License Global reports on the latest happenings at Paramount, looks at what’s trending in the entertainment sector and highlights some of the big movies that are on the horizon and the opportunities for licensed products that they present.

byIan Hart
Jun 3, 2024
|
2 Min Read
Funko POP!’s Bugs Bunny Gryffindor, Warner Bros.
Movies
Warner Bros. Brand Licensing in 2024 and 2025Warner Bros. Brand Licensing in 2024 and 2025
byIan Hart
May 31, 2024
3 Min Read
Jurassic World LEGO Fossil, NBCUniversal
Movies
NBCUniversal Brand Licensing in 2024 and 2025NBCUniversal Brand Licensing in 2024 and 2025
byIan Hart
May 31, 2024
3 Min Read
Squid Game: The Trials Experience, Netflix
Streaming & TV
Netflix Brand Licensing in 2024 and 2025Netflix Brand Licensing in 2024 and 2025
byIan Hart
May 30, 2024
4 Min Read
Unicorn Academy toys by Spin Master
Toys & Games
Spin Master on Fan-First Brand ExtensionSpin Master on Fan-First Brand Extension
byBen Roberts
May 29, 2024
5 Min Read
Collectable figures from Fallout, McFarlane Toys
Streaming & TV
Amazon MGM Studios Brand Licensing in 2024 and 2025Amazon MGM Studios Brand Licensing in 2024 and 2025
byBen Roberts
May 29, 2024
4 Min Read
Robosen Transformers Grimlock Auto-Converting robot, Hasbro
Trends and Insights
Brands Built on Play
Brands Built on Play
May 28, 2024
|
14 Min Read
byBen Roberts
“Godzilla vs. Kong” Escape Room, Legendary Entertainment.
Entertainment
Special Report: Movie and Streaming Brand Licensing Trends
Special Report: Movie and Streaming Brand Licensing Trends
May 28, 2024
|
5 Min Read
byIan Hart
WildBrain’s “Strawberry Shortcake"
Streaming & TV
The Changing Pace of Screen Time with WildBrain
The Changing Pace of Screen Time with WildBrain
May 27, 2024
|
5 Min Read
byBen Roberts
Ben Roberts, License Global
Trends and Insights
License Global Spotlights Gaming, Fashion and Food Among 2025 Growth Categories
License Global Spotlights Gaming, Fashion and Food Among 2025 Growth Categories
May 23, 2024
|
3 Min Read
byLicense Global
Is Podcasting Where the Next Hit Franchise Will Come From? Keynote at Licensing Expo
Licensing Expo
How Podcasting Takes on Licensing
How Podcasting Takes on Licensing
May 22, 2024
|
2 Min Read
byBarbara Smith
Melissa Segal, The Jim Henson Company
Character
Live at Licensing Expo: A Conversation with The Jim Henson Company
A Conversation with The Jim Henson Company
May 21, 2024
byBarbara Smith , McKenna Morgan
Sean Gorman, Cloudco Entertainment
Entertainment
Live at Licensing Expo: A Conversation with Cloudco Entertainment
A Conversation with Cloudco Entertainment
May 21, 2024
byAmanda Cioletti, McKenna Morgan
Maura Regan, Licensing International, License Global
Trends and Insights
Licensing Industry Grows 4.6%
Licensing Industry Grows 4.6%
May 21, 2024
|
2 Min Read
byLicense Global
“Video Games: Driving Billions to Play” keynote at Licensing Expo
Video Games
Licensing Opens up a Platform for Video Games to Reach Large and Engaged Audiences
Licensing Opens up a Platform for Video Games to Reach Large and Engaged Audiences
May 21, 2024
|
3 Min Read
byIan Hart
Gabriela Arenas.
Trends and Insights
Sesame Street’s Brand Purpose
Sesame Street’s Brand Purpose
May 17, 2024
|
4 Min Read
byLicense Global
Steven Ekstract
Trends and Insights
The 2024 Licensing Landscape
The 2024 Licensing Landscape
May 16, 2024
|
3 Min Read
bySteven Ekstract
Minecraft Characters, Microsoft Minecraft
Video Games
‘Minecraft:’ Badge of Honor
‘Minecraft:’ Badge of Honor
May 16, 2024
|
25 Min Read
byMcKenna Morgan
Wyld Bunch logo
Trends and Insights
Building Solid Brand Connections with The Wyld Bunch
Building Solid Brand Connections with The Wyld Bunch
May 8, 2024
|
4 Min Read
byBen Roberts
Ezra S. Ashkenazi, Cool Brands
Trends and Insights
10 Minutes With … Cool Brands on Building a Successful Startup
10 Minutes With … Cool Brands on Building a Successful Startup
Apr 24, 2024
|
4 Min Read
byJane Neal
Hello Kitty installation in the CUTE exhibition at Somerset House, David Parry, Somerset House
Entertainment
Hello Kitty at 50
Hello Kitty at 50
Apr 23, 2024
|
7 Min Read
byIan Hart
Mo Willems with his Are You Big? book
Publishing
Mo Willems on Bringing Stories and Franchises to Life in New Ways
Mo Willems on Bringing Stories and Franchises to Life in New Ways
Apr 23, 2024
|
8 Min Read
byBen Roberts
Polaroid Camera
Sponsored Content
How Licensees Can Win Nostalgia Properties in a Competitive Market
How Licensees Can Win Nostalgia Properties in a Competitive Market
Apr 22, 2024
|
5 Min Read
byLicense Global
The Crosby Collection, adidas, Malbon Golf
Golf
Golf Scores Are Up in Licensing
Golf Scores Are Up in Licensing
Apr 18, 2024
|
3 Min Read
byJane Neal
André Lake Meyer, Spin Master
Streaming & TV
10 Minutes With … Spin Master on the Licensing Strategy for ‘Unicorn Academy’
10 Minutes With … Spin Master on the Licensing Strategy for ‘Unicorn Academy’
Apr 15, 2024
|
6 Min Read
byIan Hart
Simone Moulin Rouge-Danseuse Sneakers
Trends and Insights
‘Increased Leisure Time is Creating the Backdrop for Strong Demand for Entertainment.’ How The Moulin Rouge is Adapting in its 135th Year
‘Increased Leisure Time is Creating the Backdrop for Strong Demand for Entertainment.’ How The Moulin Rouge is Adapting in its 135th Year
Apr 12, 2024
|
6 Min Read
byIan Hart
Top Brand Licensing Agents 2024, License Global
Trends and Insights
Top Brand Licensing Agents 2024: Brandscape
Top Brand Licensing Agents 2024: Brandscape
Apr 10, 2024
|
1 Min Read
byLicense Global
Trends on display at Bologna Children's Book Fair
Trends and Insights
Trending: What's Happening at Bologna Children's Book Fair
Trending: What's Happening at Bologna Children's Book Fair
Apr 9, 2024
|
7 Min Read
byBen Roberts
The Barbie-inspired store in Kuala Lumpur, Malaysia.
Retail News & Trends
MINISO Opens First Malaysian IP Collection Store
MINISO Opens First Malaysian IP Collection Store
Apr 4, 2024
|
1 Min Read
byLicense Global
Top Global Licensing Agents 2024
Rankings and Lists
Top Brand Licensing Agents 2024
Top Brand Licensing Agents 2024
Apr 4, 2024
|
4 Min Read
byLicense Global
Ella Haynes.
Licensing Expo
The Changemakers: Licensing Expo
The Changemakers: Licensing Expo
Apr 2, 2024
|
7 Min Read
byMcKenna Morgan
Brigitte Bardot x Bain bikini
Trends and Insights
Authenticity, Beauty, Audacity and Harmony: Repping Brigitte Bardot in Brand Licensing
Authenticity, Beauty, Audacity and Harmony: Repping Brigitte Bardot in Brand Licensing
Apr 2, 2024
|
5 Min Read
byIan Hart
Ross Misher, Brand Central
Food & Beverage
10 Minutes With … Brand Central on Creative Collaboration
10 Minutes With … Brand Central on Creative Collaboration
Mar 28, 2024
|
4 Min Read
byJane Neal
Easter candy, bhofack2, iStock / Getty Images Plus
Trends and Insights
Easter is the Season for Sweets
Easter is the Season for Sweets
Mar 25, 2024
|
4 Min Read
byJane Neal
The Met x Eichholtz collection
Home
A Look Inside the Home Décor Space
A Look Inside the Home Décor Space
Mar 20, 2024
|
11 Min Read
byJane Neal
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Monster High Fashion Dolls, Mattel
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License Global September 2024 issue

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