to release the Lady M x My Melody Lunar New Year Gift Set.
The gift box features illustrations of My Melody throughout and includes six drawers with Lady M Bon Bons.
2023 is the Year of the Rabbit, making Lady M's collaboration with the Sanrio character even more meaningful as My Melody is a cake-eating white rabbit.
"We are overjoyed to collaborate with such an iconic brand – especially to celebrate the Lunar New Year," says Ken Romaniszyn, chief executive officer, Lady M. "When it comes to the Year of the Rabbit, it was a harmonious choice for Lady M and My Melody to create something so beautiful and meaningful. This season, we are wishing everyone happiness, prosperity and hope in the year to come!"
Lady M's limited-edition keepsake box features an interactive 3D pop-up diorama of My Melody and pull-out drawers containing the candy and the red envelopes for gifting. The candy flavors include:
● Golden Tangerine
● Prosperous Plum Blossoms - Plum jelly bites dipped in a glaze coating to bring prosperity and fortune.
● Red Raspberry Jellies - Raspberry jam fruit jellies coated in sugar.
● Lucky Lychee Pearls - Lychee jelly bites dipped in a pink lychee-infused chocolate coating to bring luck.
● Sweet Cookie Puffs - Puffed cereal and cocoa drops dipped in dark chocolate.
● Harmonious Matcha Crunch - Crunchy and sweet unifying cereal balls dipped in a matcha-infused chocolate coating.
"With Lady M's 20+ years in the luxury lifestyle food space, and Sanrio's commitment to being part of life's special moments, our two brands were able to come together and create something truly special for our fans," says Craig Takiguchi, chief operating officer, Sanrio. "Together, we were able to elevate super cute food for a truly memorable Lunar New Year celebration. It only makes sense to spotlight My Melody for 2023's Year of the Rabbit with festive and limited-edition keepsakes adorned with beautiful red and gold designs to bring good fortune and prosperity into the new year."
The gift set includes five exclusive red envelopes along with a matching greeting card and envelope and a custom-designed gift bag. Lady M also offers a five-pack red envelope bundle for purchase separately, featuring the limited-edition red confetti envelopes. Both the gift set and red envelope bundle are currently available.
Lady M is also launching a Lunar New Year gift set and cake bundle, giving customers the option to purchase a Lady M x My Melody Lunar New Year gift set and the fan-favorite Red Bean Mille Crêpes cake together.
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