Fashion retailer, Forever 21, launched a new limited-edition fashion collaboration with global lifestyle brand, Sanrio and its Hello Kitty and Friends franchise. The two brands are teaming up again on an exclusive collaboration. 

“Our fans look to our characters and the Sanrio community as a source for self-expression and our continued partnership with Forever 21 is all about combining fashion and fun to inspire,” says Craig Takiguchi, chief operating officer and head, business development, Sanrio. “This unique collection combines the fun personality of our Sanrio characters with the trend setting confidence you get by shopping at Forever 21, and we can’t wait to see what stylish combinations our fans put together.” 

Inspired by 90’s punk, this limited-edition collaboration includes an array of flannels, crop tops, plaid miniskirts and more. Select items will also be available for kids. The full collection offers a range of items including categories such as men, sleep, petwear, shoes, beauty, accessories and home. 

“Forever 21 is committed to delivering inclusive, fun and empowering fashion that encourages self-expression,” says Winnie Park, chief executive officer, Forever 21. “We’re thrilled to once again partner with Sanrio and their Hello Kitty and Friends franchise, which has encouraged creativity through their iconic characters for generations. We’re excited to launch yet another collaborative collection with Sanrio and continue to bring both fashion and fun to their legions of fans.” 

Related:Retro-Inspired Forever 21 x Barbie Collaboration Announced

The Forever 21 x Hello Kitty and Friends 2022 will be available online only.

Sanrio is exhibiting at Brand Licensing Europe 2022. Find out more info here.