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Forever 21 and Sanrio Team for Hello Kitty Back-to-School Collection

The collection touches on ‘90s nostalgia with a modern edge.

License Global

August 19, 2022

1 Min Read
Models wearing apparel from the Hello Kitty x Forever 21 collaboration.
Models wearing apparel from the Hello Kitty x Forever 21 collaboration.Forever 21

Fashion retailer, Forever 21, launched a new limited-edition fashion collaboration with global lifestyle brand, Sanrio and its Hello Kitty and Friends franchise. The two brands are teaming up again on an exclusive collaboration. 

“Our fans look to our characters and the Sanrio community as a source for self-expression and our continued partnership with Forever 21 is all about combining fashion and fun to inspire,” says Craig Takiguchi, chief operating officer and head, business development, Sanrio. “This unique collection combines the fun personality of our Sanrio characters with the trend setting confidence you get by shopping at Forever 21, and we can’t wait to see what stylish combinations our fans put together.” 

Inspired by 90’s punk, this limited-edition collaboration includes an array of flannels, crop tops, plaid miniskirts and more. Select items will also be available for kids. The full collection offers a range of items including categories such as men, sleep, petwear, shoes, beauty, accessories and home. 

“Forever 21 is committed to delivering inclusive, fun and empowering fashion that encourages self-expression,” says Winnie Park, chief executive officer, Forever 21. “We’re thrilled to once again partner with Sanrio and their Hello Kitty and Friends franchise, which has encouraged creativity through their iconic characters for generations. We’re excited to launch yet another collaborative collection with Sanrio and continue to bring both fashion and fun to their legions of fans.” 

Related:Retro-Inspired Forever 21 x Barbie Collaboration Announced

The Forever 21 x Hello Kitty and Friends 2022 will be available online only.

Sanrio is exhibiting at Brand Licensing Europe 2022. Find out more info here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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