With fashion leading the way as a primary focus for the global licensing market this year, License Global looks at the agents cutting through with collaborative capsules and campaigns.

License Global

April 24, 2023

1 Min Read
Miffy as featured on the Mulberry Small Iris bag
Miffy as featured on the Mulberry Small Iris bagMercis b.v.

Miffy Year of the Rabbit by Joester Loria Group

The Lunar New Year marked the start of 2023 as the Year of the Rabbit, providing brands worldwide with an inclusive opportunity to showcase their creativity.

One of the outstanding collaborations features Mi­ffy, the Dutch bunny created by Dick Bruna, who celebrated the occasion with a lineup of capsules and collaborations with brands including Mulberry, Tommy Hilfiger and The Wooble across a raft of deals brokered by the Joester Loria Group.

The Return of “The Raccoons” by ThePoint.1888

“The Raccoons,” The Point.1888

“The Raccoons,” The Point.1888

The Point.1888 signed The Hut Group and Tru­ffle Shuffle for two apparel ranges as well as Intercake for cake toppers for the television show and brand, “The Raccoons.” Playology International, signed by The Point.1888 in February 2022, also worked Retrokid for an apparel and collectible range, as well as Roo and You for modular furniture and silicone products to launch later this year.

This article is a preview taken from License Global’s Top Global Licensing Agents 2023. Download the full Top Global Licensing Agents report to read this article in full.

Licensing Expo 2023 will be spotlighting Fashion licensing at this year’s event, which takes place at the Mandalay Bay Convention Center, Las Vegas, on June 13-15.

See more brand licensing examples.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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