Mulberry Unveils Lunar New Year Collection Featuring Miffy

Collaboration incorporates elements from both brands.

License Global

January 9, 2023

Miffy as featured on the Mulberry Small Iris bag. Mercis b.v.

British luxury lifestyle brand, Mulberry, has teamed up with

Miffy

on a collection celebrating the Year of the Rabbit for Lunar New Year.

The limited-edition Mulberry x Miffy capsule sees Dutch bunny, Miffy, curiously adventure across a series of bags and accessories including keyrings, travel and tech accessories, small leather goods and Mulberry bag styles. Miffy peeks from behind envelope wallets and plays on the straps of Mulberry’s Bayswater bag and appears on several new tote designs created for the collection.

Mirroring Miffy’s signature minimal design and bright palette, the collaboration comes in hues including coral orange, lawn green, cornflower blue and chalk, marrying the bold color block world of Miffy with Mulberry’s contemporary take on British heritage. The resulting collection brings the two iconic brands together for a sense of playful mischief.