EXCLUSIVE: ‘The Raccoons’ Consumer Products Program Is Back
80s and 90s television show and brand, “The Raccoons,” together with its master licensing agent, The Point.1888, and Canadian sub-agent Playology International, have signed a range of new licensing agreements.
January 13, 2023
The Point.1888 has signed The Hut Group and Truffle Shuffle for two apparel ranges as well as Intercake for cake toppers, for 80s and 90s television show and brand, “The Raccoons.”
Playology International was signed by The Point.1888 as a sub-agent for Canada in February 2022, with the aim of exploring new and existing licensing opportunities and partnerships for "The Raccoons.” Playology International has also signed Retrokid for an apparel and collectible range, as well as Roo and You for modular furniture and silicone products expected to launch later this year.
“We are thrilled to welcome The Hut Group, Truffle Shuffle, Intercake, Retrokid and Roo and You, to ‘The Raccoons’ licensing program,” says Katie Wilkinson, brand manager, “The Raccoons,” head, Publishing and Operations, The Point.1888. “The show is still as popular as ever with its recent launch on CRAVE TV and it's exciting to see the continuing growth as parents and original fans of the show introduce their children and friends to it. This highlights the opportunity available to all future licensees and retailers and we can't wait to broaden the program even further next year.”
“Growing up in Canada, watching the original ‘Raccoons’ series, it has been a pleasure to bring this series and the refreshed consumer products range to new generations of Canadians and beyond,” says Jacqueline Vong, preai, Playology International.
2022 was a big year for “The Raccoons,” finishing the restoration and remastering of all five seasons as well as the four specials that were produced from 1980 to 1991. The newly restored episodes were picked up by Bell Canada’s premier Canadian based streaming service CRAVE TV, with plans underway for additional platforms and to appoint distributors in a number of other territories.
“We are very excited to see the remastered Raccoons series and specials build on a whole new generation of fans,” says Kevin Gillis, creator, “The Raccoons.” “The shows have never before been seen like this, and the retro style combined with its new high-definition look is a very compelling character and storytelling experience.”
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