Revolution Beauty Launches ‘Fortnite’ Collection

Revolution Beauty, British cosmetics and skincare brand, and Epic Games have teamed up for Revolution Beauty x “Fortnite,” the gaming phenomenon’s first beauty collaboration. Launching on May 27, the limited-edition collection will be available exclusively in-store and online at Walmart nationwide and on RevolutionBeauty.com.

Earlier this month, License Global’s McKenna Morgan, delved into the trend of video games and beauty brand collabs, to see where it comes from and why it succeeds.

The Revolution Beauty x “Fortnite” collaboration marks the latter’s first activation within the health and beauty space, delivering an expansive offering of 27 products across cosmetics, skincare and more. Inspired by the game and its characters including Peely, Supply Llama and Cuddle Team Leader, the collection aims to appeal to both the players in the game’s 500 million+ registered accounts worldwide and Revolution Beauty’s expansive customer base.

“We are incredibly proud and excited about the Revolution Beauty x ‘Fortnite’ collaboration,” says Sara Staniford, president, Revolution Beauty USA. “Pairing Revolution Beauty’s competitively priced and high-quality products with this globally recognized game for their first-ever beauty collaboration, we are appreciative of the opportunity to engage with this incredible gaming community that also values creative freedom and color play.”

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Of the collection’s 27 products, the Revolution Beauty x “Fortnite” collaboration is launching with key SKUs including the Revolution x “Fortnite” Peely Banana Mousse Mask, Supply Llama 9 Pan Shadow Palette, Cuddle Team Leader Nail Polish and more.

The Revolution Beauty x “Fortnite” collab was brokered by IMG.

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