Revolution Beauty Launches ‘Fortnite’ Collection

Limited-edition makeup collection aims to appeal to both the players of the game and Revolution Beauty’s customer base.

License Global

May 22, 2023

1 Min Read
Fortnite x Revolution Beauty Collection
Fortnite x Revolution Beauty CollectionRevolution Beauty, Epic Games

Revolution Beauty, British cosmetics and skincare brand, and Epic Games have teamed up for Revolution Beauty x “Fortnite,” the gaming phenomenon’s first beauty collaboration. Launching on May 27, the limited-edition collection will be available exclusively in-store and online at Walmart nationwide and on

Earlier this month, License Global’s McKenna Morgan, delved into the trend of video games and beauty brand collabs, to see where it comes from and why it succeeds.

The Revolution Beauty x “Fortnite” collaboration marks the latter’s first activation within the health and beauty space, delivering an expansive offering of 27 products across cosmetics, skincare and more. Inspired by the game and its characters including Peely, Supply Llama and Cuddle Team Leader, the collection aims to appeal to both the players in the game’s 500 million+ registered accounts worldwide and Revolution Beauty’s expansive customer base.

“We are incredibly proud and excited about the Revolution Beauty x ‘Fortnite’ collaboration,” says Sara Staniford, president, Revolution Beauty USA. “Pairing Revolution Beauty’s competitively priced and high-quality products with this globally recognized game for their first-ever beauty collaboration, we are appreciative of the opportunity to engage with this incredible gaming community that also values creative freedom and color play.”

Related:The Beauty in Gaming

Of the collection’s 27 products, the Revolution Beauty x “Fortnite” collaboration is launching with key SKUs including the Revolution x “Fortnite” Peely Banana Mousse Mask, Supply Llama 9 Pan Shadow Palette, Cuddle Team Leader Nail Polish and more.

The Revolution Beauty x “Fortnite” collab was brokered by IMG.

See IMG, which was recently listed top of License Global’s Top Brand Licensing Agents 2023, at Licensing Expo, June 13-15 at Mandalay Bay Convention Center, Las Vegas.

Register for Licensing Expo 2023.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like