Revolution Beauty Launches ‘Fortnite’ Collection

, British cosmetics and skincare brand, and

Epic Games

have teamed up for Revolution Beauty x “

Fortnite

,” the gaming phenomenon’s first beauty collaboration. Launching on May 27, the limited-edition collection will be available exclusively in-store and online at Walmart nationwide and on RevolutionBeauty.com.

Earlier this month, License Global’s McKenna Morgan, delved into the

trend of video games and beauty brand collabs

, to see where it comes from and why it succeeds.

The Revolution Beauty x “Fortnite” collaboration marks the latter’s first activation within the health and beauty space, delivering an expansive offering of 27 products across cosmetics, skincare and more. Inspired by the game and its characters including Peely, Supply Llama and Cuddle Team Leader, the collection aims to appeal to both the players in the game’s 500 million+ registered accounts worldwide and Revolution Beauty’s expansive customer base.

“We are incredibly proud and excited about the Revolution

Of the collection’s 27 products, the Revolution Beauty x “Fortnite” collaboration is launching with key SKUs including the Revolution x “Fortnite” Peely Banana Mousse Mask, Supply Llama 9 Pan Shadow Palette, Cuddle Team Leader Nail Polish and more.

The Revolution Beauty x “Fortnite” collab was brokered by

IMG

.

See IMG, which was recently listed top of License Global’s

Top Brand Licensing Agents 2023

, at

Licensing Expo

, June 13-15 at Mandalay Bay Convention Center, Las Vegas.

Register for Licensing Expo 2023.