Angry Birds Retail Cafe Launching in U.S.

SCG America has announced its partnership with Angry Birds’ creator Rovio Entertainment to launch a retail café. The companies built an engaging and interactive location for Angry Birds fans to visit. The retail café, named “iSwii by Angry Birds,” will feature pastries, cakes and confections, bubble teas & coffees, gaming, a retail section and photo opportunities.

In a deal facilitated by Angry Birds’ global licensing agency IMG, “iSwii by Angry Birds” will be the world’s first Angry Birds retail café and is set to open on July 8 in Flushing’s latest family-friendly destination spot, Tangram, New York.

Designed for individuals and families alike, the 3,300-square-foot “iSwii by Angry Birds” features a collection of NYC-themed statue installations outside the entrance, an eye-catching bright mural ceiling with Angry Birds graphics, a vibrant terrazzo counter and flooring resembling dessert sprinkles. Additional Angry Birds-themed elements include nest-like wicker and hanging chairs, bird paradise graphic wall coverings, and tropical plants on the shelving units where hatchlings, the baby birds wander around. Other interactive features include a glass-partitioned exhibition display with chef’s custom-decorated seasonal holiday cakes & pastries. Interior Designs were by Tina Wu, Head of Interior Design, SCG America. 

“iSwii by Angry Birds” experience is also available for private parties and events in private “nests” –rooms that will offer Angry Birds VR games and treats, including customizable Angry Birds-themed gift bags for partygoers.

“Launching ‘iSwii by Angry Birds’ is a perfect way to bring locals and Angry Birds fans back to fun in-person experiences,” says Robert Leck, executive director, asset management, SCG America. “This unique concept will feature endless culinary treats, bright visuals, the newest Angry Birds Games and interactive technology, and the coolest-ever themed shopping experience. Angry Birds, as a global brand, was a perfect fit for this location with its appeal to a wide age range, gender-neutral audience and touch points in all entertainment forms. The fans will now be able to enjoy and engage with the brand in a completely new way; the location truly is an exciting first for New York and North America.”

“We are always delighted to find forums for Angry Birds fans to interact with the brand in new and fun ways,” says Katri Chacona, director, brand licensing, Rovio. “This unique establishment goes beyond the screen, offering an immersive experience where fans and customers can delight in tantalizing foods and drinks as well as engage in gaming and capture extraordinary moments in our exclusive photo opportunities. The U.S. is a key market for the Angry Birds brand, and we’re excited to open this venue in one of the greatest cities of the world, New York.”