Disguise Signs Multi-Year Licensing Agreement for ‘Poppy Playtime’

Fans will be able to dress up as their favorite characters from the game.

License Global

June 16, 2023

“Poppy Playtime” imageryDisguise

Disguise

the costume division of toy and consumer products manufacturer,

JAKKS Pacific

, announced, in partnership with Mob Entertainment, a new multi-year licensing agreement for North America and EMEA to design, develop and manufacture costumes and costume accessories for the episodic horror survival game, “Poppy Playtime,” commencing this fall.

“Year after year, Disguise keeps expanding its collection of costumes in this ever-growing genre of episodic horror games,” says Tara Cortner, president and general manager, Disguise. “As the popularity of this genre continues to surge, we are thrilled to be a part of it. Our passion lies in developing costumes that bring kids, adults and fans into the world of their favorite characters. ‘Poppy Playtime’ is sure to be a hit this year.”

“‘Poppy Playtime’ is a pop culture phenomenon with a massive worldwide following, and, like other influential brands, has captured the imagination of the masses, inspiring fan fiction, cosplay, music videos, dance

challenges and hundreds of hours of gameplay commentary,” says Arsenio Navarro, director, business development and licensing, Mob Entertainment. “Poppy-related content has over 5 Billion views on TikTok and over a Billion views on YouTube, a true testament to the appeal of the game’s characters and universe and its loyal, ever-growing fanbase that spans all ages. We are thrilled to add Disguise as an official licensee to bring the ‘Poppy Playtime’ universe to life for our fans. Get ready to dive into the heart-pounding world of ‘Poppy Playtime’ and become Huggy Wuggy this Halloween!”

All Poppy Playtime costumes will be widely available in-store and online at retailers in North America this fall.