The Global Partner program now boasts more than 75 companies including DreamWorks, Hasbro and more.
Licensing Expo has announced the evolution of its Global Partner program, which supports exhibitors that participate in both Licensing Expo and Brand Licensing Europe.
Organized by UBM Americas and sponsored by the International Licensing Industry Merchandisers’ Association, Licensing Expo 2016 will take place June 21-23 at the Mandalay Bay Convention Center in Las Vegas, Nev. BLE 2016 will follow Oct. 11-13 in London.
“Since the inception of the Global Partner program in 2009, we have worked to assist our partnering brands around the world,” says Jessica Blue, senior vice president, licensing, UBM. “We have now grown the program to include more than 75 companies that exhibit at Licensing Expo and Brand Licensing Europe. I would like to thank all of our Global Partners for their support over the last seven years.”
Benefits of the Global Partner program include Virtual Press Office listings, coverage in License! Global magazine and special promotions via e-mail and in the official Show Directory, along with other added benefits.
“As a global branded entertainment company, it is crucial for DreamWorks to have a meaningful presence at both the Licensing Expo and at Brand Licensing Europe,” says Jim Fielding, global head, consumer products, DreamWorks Animation. “The depth and breadth of our IP portfolio appeals to a worldwide fan base, and both of these events serve as important touch points for our business."
This year's Global Partners come from a diverse range of industries and include companies such as Activision, Alchemy Licensing, Automobili Lamborghini, BBC Worldwide, Beanstalk/Tinderbox/Blueprint, Cartoon Network Enterprises, Creative Licensing Corporation, Discovery Consumer Products, Mattel, Mondo TV, Nickelodeon, NBCUniversal Brand Development, Saban Brands, Sony Pictures Consumer Products, Twentieth Century Fox Consumer Products, Ubisoft Entertainment, VIZ Media and WWE, among many others.
“Participating in the Global Partner program provides us with the opportunity to showcase the strength of Hasbro’s global teams and the power of our brand blueprint,” says Simon Waters, general manager and senior vice president, entertainment and licensing, Hasbro. “Following Hasbro Consumer Products’ record performance in 2015, we look forward to exhibiting our beloved brands at this year’s Licensing Expo and Brand Licensing Europe as we continue to innovate and expand our products and experiential offerings.”
Can’t wait for June? Check out the NYC Licensing Summit video series for exclusive, on-demand content from Global Partners such as Hasbro and Beanstalk. Videos now available for purchase here.