LEGO Unveils Atari Set

New set was designed by an Atari “superfan.”

License Global

July 20, 2022

1 Min Read
The LEGO Atari Set
The LEGO Atari SetLEGO

The LEGO Group has revealed the new LEGO Atari 2600 set, a recreation of the video game console. The new LEGO set is based on the four-switch revision which debuted in 1980. The release of the new LEGO set also comes in celebration of Atari’s 50th anniversary. 

From the unboxing experience through adding the final brick, building the intricate set is an evocative journey within itself. Brick builders and gamers alike will enjoy sliding open the front and unveiling a pop-up scene from an ‘80s gaming room, reviving memories of hours spent trying to achieve a new high score. 

The set also includes three video game cartridges of Atari games in brick format: “Asteroids,” “Adventure” and “Centipede.” The cartridges can be stored in a case and built into mini versions of the games and include a switch to select whether builders have a color or black and white television. 

“The Atari 2600 was one of the most memorable gifts I got as a kid,” says Chris McVeigh, designer of the LEGO Atari set. “I recall spending hours and hours in front of the TV, absolutely amazed that I could play arcade games in my own home. There were so many legendary titles, too, including Asteroids, Adventure and Centipede. This is why it has been such an incredible experience to bring two icons together, Atari and LEGO, in this awesome set. We hope that building this classic console takes you back to those halcyon days when a handful of pixels meant a world of adventure.” 

Related:MoMA and LEGO Collaborate for ‘Starry Night’ Set

The LEGO Atari 2600 set is available starting Aug. 1. 

Read more about:

LEGOAtari

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like