) has announced the launch of a newLEGO
Ideas set inspired by one of the most iconic works in MoMA’s collection, Vincent van Gogh’s “The Starry Night” (1889). The three-dimensional set reimagines the painting – which has been in MoMA’s collection since 1935 – in LEGO form, emphasizing the artist’s brush strokes and color choices. The set will be available on June 1 for the public at Store.moma.org, at MoMA Design Stores in New York and at LEGO locations globally.
The new LEGO set was originally conceived by LEGO fan, Truman Cheng, a 25-year-old Hong Kong-based LEGO fan, through a submission on the LEGO Ideas platform and was developed when he realized that stacking different LEGO pieces together captured the look of Van Gogh’s iconic brush strokes.
With this set, LEGO fans can translate Van Gogh’s vibrant, expressive brushwork into three dimensions and bring a piece of MoMA’s collection into their home. In addition to elements comprising the painting’s moon
“At MoMA, we celebrate the opportunity to connect art and audiences, and are thrilled to be part of a new way to experience Van Gogh’s work, and to inspire the creative impulse in people of all ages,” says Sarah Suzuki, associate director, MoMA.
“At the LEGO Group, we want to inspire the world to get creative, so we’re incredibly proud to have brought this set to life in partnership with such an iconic institution as MoMA, allowing fans to be artistic with bricks, and to create and display their own masterpiece,” says Federico Begher, head of global marketing, The LEGO Group.
The LEGO Ideas “The Starry Night” set will be available early on May 25 for MoMA members and LEGO VIPs, and on June 1 for the public at Store.moma.org; MoMA Design Stores in New York, Japan, and Hong Kong and at LEGO Stores and LEGO.com/Starry-Night.
Hasbro and LEGO are exhibiting at Licensing Expo 2022. Find out more informationhere
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