In-game image of limited-edition LEGO DOTS items in "The Sims FreePlay."
Video Games
‘The Sims FreePlay’ and LEGO DOTS Team Up
Jun 15, 2022
The "Starry Night" LEGO set.
Toys & Games
MoMA and LEGO Collaborate for ‘Starry Night’ Set
May 18, 2022
All lego
The Lego Transformers Optimus Prime set, displayed in robot mode.
Toys & GamesThe LEGO Group, Hasbro Unite for Transformers Optimus Prime Set

May 12, 2022

Branded ProductsFirst Life-Size Ferrari F40 LEGO Model Arrives at LEGOLAND California Resort

Apr 28, 2022

New Media/SocialLEGO, Epic Games Team Up for a Metaverse Space for Kids

Apr 8, 2022

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Toys & GamesWarner Bros. Games, TT Games, the LEGO Group and Lucasfilm Games Launch ‘LEGO Star Wars: The Skywalker Saga’

Apr 5, 2022

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Toys & GamesChronicle Books and LEGO Continue to Build Publishing Partnership

Mar 29, 2022

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MagazineBuild Brand Trust Brick by Brick

Mar 17, 2022

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Corporate BrandsZavvi to Launch LEGO Thor Hammer Set  

Feb 28, 2022

The Spice Girls as Lego BrickHeadz
EntertainmentThe Spice Girls are Coming to Lego

Feb 11, 2022

A mockup of the LEGO Discovery Center, featuring motifs from the brand's blocks
EntertainmentPREIT and Merlin Entertainments to Bring LEGO Discovery Center to D.C.

Feb 4, 2022

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LifestylePottery Barn Kids, LEGO Connect on Home Furnishings

Jan 6, 2022

LEGO Duplo social announcement, featuring Spider-Man, Capitan America and Doppelganger.
EntertainmentStoryToys Launches 'LEGO DUPLO Marvel' App

Dec 9, 2021

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EntertainmentLEGO Expands Star Wars Range with AT-AT Set

Dec 3, 2021

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EntertainmentThe LEGO Group Reveals Fan-Designed ‘Home Alone’ Set

Oct 22, 2021

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EntertainmentTIME Celebrates International Day of the Girl with LEGO and Barbie

Oct 8, 2021

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EntertainmentLEGO Promotes Positivity with Queer Eye Collaboration

Sep 14, 2021

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EntertainmentLEGO Launches First Original Content Partnership with Amazon

Sep 13, 2021

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EntertainmentLEGO Unveils Super Mario 64 Block

Sep 10, 2021

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Toys & GamesFC Barcelona x LEGO: Historic Camp Nou Stadium Set Launched 

Sep 3, 2021

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Branded ProductsLego Renews Costume Agreement With Disguise

Sep 2, 2021

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Toys & Gamesadidas, LEGO Expand Partnership

Jun 17, 2021

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EntertainmentKidz Bop, LEGO Team for Co-Branded Video Series

Jun 5, 2021

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FootwearAdidas, LEGO Lace Up Another Shoe Deal

May 4, 2021

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Toys & GamesLEGO Takes Off with NASA

Apr 23, 2021

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Toys & GamesLEGO Expands ‘Super Mario’ Universe

Apr 22, 2021

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Licensing EventsLEGO, Microsoft Xbox, Revlon, Elizabeth Arden, Studiocanal, Hasbro, Perry Ellis and Chefclub Among Brands Speaking at Brand & Licensing Innovation Summit

Mar 24, 2021

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Trends & InsightsFrom Almost Bankrupt to Most Profitable Toy Company; Lessons From LEGO

Mar 19, 2021

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EntertainmentRandom House Children’s Books, Ameet Publishing Link for LEGO

Mar 12, 2021

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MusicUMG’s Astralwerks, LEGO Reveal L.L.A.M.A

Feb 20, 2021

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