Hasbro Announces Licensee for Older Adults

In a first for the company, Hasbro and Ageless Innovation will reimagine classic titles.
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License Global

February 9, 2023

Hasbro logo.
Hasbro logo. Hasbro

Ageless Innovation has been tapped by


to create new gaming experiences specifically for older adults and their families. Ageless Innovation will be the first Hasbro licensee aiming to enhance the lives of older adults through classic gameplay.  

Building off Ageless Innovation’s knowledge in creating play experiences for older adults, paired with Hasbro’s expertise in the branded entertainment industry, the partnership will aim to create  social interactions through intergenerational play via a collection of games. The line-up, which will reimagine Hasbro properties, will feature entirely new components and play experiences specifically designed with older adults in mind. 

“Hasbro games have had longstanding multigenerational appeal and have been a great way to spark social interaction that brings people of all ages together,” says Ted Fischer, co-founder and chief executive officer, Ageless Innovation. “The new games are made to make those interactions even easier and more fun for

older adults and will help them create meaningful connections with their peers and family members of all ages.” 

The new games will expand upon Ageless Innovation’s existing collection of Joy for All products, which includes a line of animatronic pets and card-based games. 

The official line up of Joy for All licensed games will be announced later this spring. 

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