“We’re excited to work with Just Play on another one of our beloved brands because of the confidence we have in the imaginative toy lines and rich experiences they’ve been able to create in this industry,” says Jess Richardson, vice president, global toys and games, licensed consumer products, Hasbro. “We know they’ll do the same for FurReal with products that inspire new experiences for kids and their plush pets.”
With authentic animatronic features that mimic the mannerisms and behaviors of real animals and mythical creatures, the FurReal brand has sold more over 100 million pets in more than 75 countries.
“FurReal is a brand that connects with children everywhere because of the magical interactions and emotional bond that Hasbro has brought to life in adorable pet plush,”
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