Licensing Expo 2022 Recap: Top Trends We Spotted on the Expo Floor

Watch the recap of the top licensing trends observed in fashion, location-based experiences, and food and beverage categories at this year's Licensing Expo to discover new opportunities that will help you enhance your licensing strategy.
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License Global

July 21, 2022

Characters come together at the Licensing Expo, the largest event for licensing, brand extension, and industry networking.

On May 25, for the first time in two years, the

Licensing Expo

was back in person! The Expo drew in thousands of attendees from the world’s most reputable retailers and licensees, creating an immersive meeting place to capture fresh outlooks on the industry.

As the official publication of Licensing Expo, we gathered the top consumer-driven trends we observed at the Expo and talked to the most recognizable and up-and-coming brands about how they are bringing new spins into fashion, food & beverage, and location-based experiences.

If you weren’t able to attend or just want to relive memories, we’ve put together recaps of key moments from the show. Watch the videos below to discover the latest trends and identify new opportunities that can help you amplify your licensing strategy.

Fashion: Tap into Social Listening to Gain Customer Insights

"Brands should listen to customers through social media, as more customers vocalize their demands and what they believe is first and fresh." - Robin Motts, vice president, GMM,

Hot Topic

Location-Based Experiences: Bringing Your Favorite Brands to Life

"As consumers are enjoying post-pandemic

life, they want an encompassing experience where they see their favorite brands come to life." - Barbara Smith, digital editor, License Global

Food and Beverage: Sustainability is the Future

"Consumers are knowledgeable about what's going on in the environment and are making conscious efforts when choosing what products they are going to buy." - Frances Alvarez, vice president, brand management,


For even more insight from Licensing Expo,

read the daily show guides here.

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