July 21, 2022
was back in person! The Expo drew in thousands of attendees from the world’s most reputable retailers and licensees, creating an immersive meeting place to capture fresh outlooks on the industry.
As the official publication of Licensing Expo, we gathered the top consumer-driven trends we observed at the Expo and talked to the most recognizable and up-and-coming brands about how they are bringing new spins into fashion, food & beverage, and location-based experiences.
If you weren’t able to attend or just want to relive memories, we’ve put together recaps of key moments from the show. Watch the videos below to discover the latest trends and identify new opportunities that can help you amplify your licensing strategy.
Fashion: Tap into Social Listening to Gain Customer Insights
"Brands should listen to customers through social media, as more customers vocalize their demands and what they believe is first and fresh." - Robin Motts, vice president, GMM,
Location-Based Experiences: Bringing Your Favorite Brands to Life
"As consumers are enjoying post-pandemic
Food and Beverage: Sustainability is the Future
"Consumers are knowledgeable about what's going on in the environment and are making conscious efforts when choosing what products they are going to buy." - Frances Alvarez, vice president, brand management,
Related:Variations on a Theme
For even more insight from Licensing Expo,
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
