New "Jurassic Park"-inspired shop opened on Feb. 8.

License Global

February 8, 2023

2 Min Read
The “Jurassic Park” takeover.
The “Jurassic Park” takeover.Trustees at Natural History Museum London.

Celebrating 30 years since “Jurassic Park” first stomped onto screens, Universal Pictures, Amblin Entertainment and the Natural History Museum have collaborated to transform one of the Museum’s stores into a nostalgia-inducing replica of the shop featured in the original 1993 film. 

The shop is located near Earth Hall in the Museum’s Red Zone, home to the world’s most complete stegosaurus.  

The whole family can get involved with a range of creative and entertaining toys, homeware gifts and apparel – all inspired by “Jurassic Park.”  

“It’s a privilege to be celebrating 30 years of ‘Jurassic Park,’” says Paul Bufton, vice president, EMEA,

Universal Products and Experiences. “The Natural History Museum is one of the U.K.’s most iconic attractions and we couldn’t think of a more fitting collaboration. Together, we’ve created an innovative and engaging retail experience, and we are excited to bring new and fun products to even more fans.”

More than just a store, visitors will be able to follow in Dr. Grant’s footsteps to enter through the “Jurassic Park” gates, catch a glimpse of a T. Rex snarling through the window and snatch a selfie with a dinosaur.   

Highlight products include the classic “Jurassic Park” logo T-shirt and, arriving later in the spring, Funko POP! Jurassic Park dinosaur figures. Kids and adults can recreate familiar scenes from the film franchise with 

Related:EXCLUSIVE: Universal Products & Experiences on the Evolution of the Jurassic World Brand

LEGO sets also available to buy. 

Visitors will be able to bag a product from the exclusive Natural History Museum x “Jurassic Park” collaboration range, including pin badges and key rings. A T. Rex TUBBZ rubber duck from Numskull is also coming later this year. 

Pin badges and key rings from the collection.

Also included are limited-edition posters and prints, replica number plates and clothing decked out with Jurassic Park branding.  

“The iconic Jurassic Park film is very close to our hearts and we cannot wait to host this unique retail experience for fans of all ages to enjoy,” say Sam Barnes, retail commercial manager, Natural History Museum. “The Museum is home to world-famous dinosaurs so there couldn’t be a more appropriate location for this store. Our fantastic range of toys will inspire young minds to take interest in the fascinating world of natural history, while our homeware and prints will make great gifts for adults who grew up with this nostalgic treasure of a film. Don’t forget to take a selfie by the gates.”  

The replica shop will be open until September 2023. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like