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Top 5 Toy Licensors

Gathering data from our Top Global Licensors report, License Global breaks down the Top 5 global toy licensors for 2023 and what has made them so successful.

License Global

December 18, 2023

1 Min Read
Licensed Consumer Products from Toy Licensors
Licensed Consumer Products from Toy LicensorsThe Pokémon Company International, Hasbro, Mattel, Bandai Namco Group, Jazwares

1. The Pokémon Company International ($11.6 billion)

Though the Japanese company is known for video games, manga, anime TV series, feature films and more, The Pokémon Company International started as a toy company with its famous trading card game, Pokémon.

2. Hasbro ($11.5 billion)

The toy company just marked its 100th anniversary and is the second-biggest toy licensor on our list and the sixth-biggest licensor overall. Hasbro is best-known for toy properties, like Transformers, Play-Doh, Monopoly, NERF and more.

3. Mattel ($8 billion)

Mattel, ranked at No. 8 on the Top Global Licensors List, is known for properties like Barbie, which had a huge year upon the release of the “Barbie” movie in the summer of 2023, as well as Fisher-Price, Hot Wheels, American Girl and more.

4. Bandai Namco Group ($2.8 billion)

Bandai Namco Group broke into the Top 25 of the Global Licensors, landing at No. 22. The company owns multi-million-dollar franchises, including “Pac-Man” and makes licensed products for properties like “Digimon” and “Dragonball.”

5. Jazwares ($1.5 billion)

Landing at No. 30 on the Top Global Licensors report but rounding out the Toys Top 5, Jazwares has popular toy properties like Squishmallows, as well as licensed goods from “CoComelon,” “Fortnite” and more.

Related:Editor’s Choice: The Top Kidult Products to Land in 2023

To learn more, download the The Top Global Licensors Report 2023.

This article featured in December's issue of License Global. Read the issue now ...

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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