In a move to further strengthen Licensing Expo Japan, the leading forum for licensors and licensees to meet and do business in Japan, UBM has reached an agreement with Business Guide-Sha, organizer of the Tokyo International Gift Show.
The Tokyo International Gift Show is Japan’s largest and longest-running exhibition for gifts, incentive products and merchandise. Licensing Expo Japan will now co-locate alongside the fall Tokyo International Gift Show, which is set to take place in September 2019.
The collaboration will result in the creation of the most comprehensive collection of brands, characters and licensing content in Japan, providing an opportunity for exhibiting licensors and agents to connect with more than 88,000 retailers that attend, as well as the 2,900 existing and potential licensee companies that show.
Licensing Expo Japan 2019, previously scheduled to be held in March, will now take place on Sept. 3-6 at Tokyo Big Sight Exhibition Center. A special licensing business seminar program to preview the new format will be held during the spring Tokyo International Gift Show on Feb. 12-15. For more information, visit LicensingExpoJapan.com.