Expo Highlights Global Partners

Licensing Expo's Global Partner program has seen significant growth this year, with 80 companies exhibiting in both next month's Las Vegas event and Brand Licensing Europe in London.

April 6, 2018

Expo Highlights Global Partners

Licensing Expo's Global Partner program has seen significant growth this year, with 80 companies exhibiting in both next month's Las Vegas event and Brand Licensing Europe in London.

Organized by UBM Advanstar and sponsored by the International Licensing Industry Merchandisers’ Association, Licensing Expo will take place June 9-11 in Las Vegas, Nev.

The Global Partner program was developed by UBM Advanstar to support exhibitors that participate in both Licensing Expo (U.S.) and Brand Licensing Europe (U.K.). Partner benefits include complementary Virtual Press Office listings, coverage in

License! Global

and special promotions via e-mail and in the official Show Directory.

“I would like to thank all of our global partners for their support," says Jessica Blue, vice president, Licensing Expo. "When we started the program in 2009, there were only 45 companies exhibiting at both shows, and this has now grown to 80. These companies are operating globally and exhibiting at Licensing Expo to find

new partners and strengthen existing ones.”

More than 450 brands and companies will exhibit at Licensing Expo, many with larger spaces to showcase their expanded brand portfolios. This group includes more than 80 new and returning Global Partners such as Alchemy Licensing, Art Ask Agency, Automobili Lamborghini, BBC Worldwide, Beanstalk/Blueprint/Tinderbox, Cartoon Network Enterprises, Creative Licensing Corporation, Discovery Consumer Products, DreamWorks Animation, Entertainment One, Nickelodeon, Global Icons, Hasbro Global Licensing & Publishing, IMG Worldwide, Mattel, Saban Brands, Sony Pictures Consumer Products, The Sharpe Co./Sharper Inc., Twentieth Century Fox Consumer Products and WWE.

“As a brand owner with several global franchises in our portfolio, Licensing Expo is a hugely important annual event for Cartoon Network’s consumer products division," says Pete Yoder, vice president, Cartoon Network Enterprises, North America. "It provides an unparalleled opportunity to showcase our brands and have meaningful conversations with our licensing and retail partners that generate new business.”

“Exhibiting as a Global Partner at the Licensing Expo and Brand Licensing Europe showcases our reach and capabilities for current and potential clients and licensees," says Jeff Lotman, chief executive officer, Global Icons. "We’re excited to leverage our global reach this year and really propel our clients’ brands further.” 

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