Entries from new creative concepts due by Sept. 4.
Launched in 2010, the challenge offers new creative concepts the opportunity to break into the global licensing industry. It is open to any new property that has no merchandising deals already in place or pending. A panel of judges will select a short list of four entries, and those finalists will then pitch their idea in front of a live audience at BLE on Oct. 15.
The judging panel for this year’s competition is led by Kelvyn Gardner, managing director of LIMA U.K., who will chair the panel. He is joined
“License This! is a great way to get your property in front of a panel of licensing experts,” says Darren Brechin, event director, BLE. “Shortlisted properties benefit enormously from presenting to the judges, who all offer valuable advice and insight. All our past winners are still exhibiting at BLE and seeing their businesses grow.”
Last year’s License This! winner was RaNT!, a fun and irreverent character brand that highlights the bits of modern life that really get on our nerves. The creation of Adam Bestwick at Fourth Wall Brands, RaNT! has developed a series of lunchware and stationery offerings since winning the award. Other past winners and finalists have gone on to sign deals in the gifts, apparel, homewares and stationery categories as a result of the show.
Property creators/owners can submit their property to be part of License This! by completing the entry form at
before the Sept. 4 deadline.
Brand Licensing Europe will take place from Oct. 13-15 at London’s Olympia. For more details about the show and to register for free entry, visit
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