BLE Panel to Focus on Future

Senior licensing executive Bruno Schwobthaler will explore winning licensing strategies and examine where future growth will come from at BLE Oct. 14.

April 6, 2018

BLE Panel to Focus on Future

BLE session will bring together top licensing execs to discuss upcoming trends.

Senior licensing executive Bruno Schwobthaler, author of the book

Licensing for Growth

, will explore winning licensing strategies and examine where future growth will come from in an exclusive session at Brand Licensing Europe Oct. 14.

Schwobthaler will chair the panel, which will also include Hilary Plummer, licensing director, LEGO; Fredda Hurwitz, global chief strategy officer, Havas Sport & Entertainment; Malcolm Pinkerton, director, research, Planet Retail; and Ilaria Rossi, senior licensing manager, Adidas.

The panel will take place on the second day of the show, Oct. 14 at 11:30 a.m., as part of the free Brands & Lifestyle Theatre event space, which is part of the event's larger educational program that also includes the Licensing Academy.

Panelists will explain and discuss trends and future strategies in licensing from the point of view of the consumer, IP owner, manufacturer and retailer.        

“It is a pleasure and an honor to welcome such a wealth of experience and expertise on

this panel," says Schwobthaler. "Havas Sport & Entertainment, Planet Retail, LEGO and Adidas are all successful in their respective fields and their combined point of view on the future of licensing should bring an exciting perspective for all.”

For more information on Brand Licensing Europe, which will take place in London Oct. 13-15, and to register to attend, visit

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