New deal will see Mad Beauty expand its presence in the U.S. with the help of Diverse Marketing and Total Business Fulfilment.

License Global

January 28, 2020

1 Min Read
Mad Beauty.png

U.K.-based health and wellness brand Mad Beauty has announced partnerships to expand its representation and distribution in the U.S. by teaming with Diverse Marketing and Total Business Fulfilment.

The agreements will see new partners provide the infrastructure for the country-wide distribution of Mad Beauty’s bath, body and beauty gifting ranges. Products will also be shown at Diverse Marketing’s six showrooms across the U.S.

Showrooms include: 

  • Las Vegas, NV;

  • Seattle, WA;

  • Minneapolis, MN;

  • Dallas, TX;

  • Atlanta, GA; and

  • New York, NY. 

“Diverse Marketing Nation could not be more excited to partner with such a dynamic organization,” says Wes Hardin, president, Diverse Marketing. “Mad Beauty has entered the U.S. market by storm, and we foresee a long and successful partnership.”

Established for more than 20 years ago, Mad Beauty recently had its Disney license extended to include the U.S., Canada, Brazil and Mexico. The company also recently debuted new products that leverage official Disney licenses from IP such as “Frozen 2” and “Star Wars.”

 “It is a great honor to be able to bring our products to the U.S. marketplace, especially as this includes some of America’s most iconic brand names,” adds Trevor Cash, chief executive officer, Mad Beauty. “We hope U.S. customers will enjoy our unique mix of fun and creative packaging in combination with the high-quality ingredients all at a great price.”

Read more about:

Mad Beauty

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like