Mad Beauty U.K., Disney Defrost Frozen Sheet Masks
Mad Beauty U.K. has partnered with Disney to launch new sheet masks inspired by the Frozen franchise.
Launching in the fourth quarter of the year, the Frozen masks will debut alongside the release of Frozen 2, which is set to arrive in theaters this November. Each mask will be printed with a character’s face. The characters inspiring the new collection include:
- Elsa with a passion fruit face mask to refresh and rejuvenate;
- Anna with a pearl powder face mask to help skin feel brightened and youthful and
- Olaf with a coconut face mask to hydrate and nourish.
“This is very exciting for us here at Mad; we are always happy to add classic properties to our product ranges and Frozen is no exception,” says Trevor Cash, managing director, Mad Beauty U.K. “It is now six years since the film was originally released and many of its original fans can now enjoy our ‘never too old range.’”
The line extends Mad Beauty U.K.’s fruitful partnership with Disney. The duo previously launched beauty items inspired by Disney princesses and Star Wars characters.