Urban street artist TVBOY has launched his second apparel piece at Zara Men.
Zara licensed TVBOY’s Vandal-i artwork to create a contemporary fashion piece. The piece is part of the Care for Fiber 100 percent ecologically grown cotton collection.
A large number of units were sold and various reorders. TVBOY is represented worldwide by Art Ask Agency.
Art Ask Agency is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via www.festivaloflicensing.com.
“The street is my museum and my playground,” says TVBOY. “Society is my inspiration. I like to add some sarcasm and some provocation and then see people’s reactions.”