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Hasbro Adds eOne Brands to WildBrain CPLG Benelux’s Lineup

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“Peppa Pig,” “PJ Masks” and more have been added to the Benelux lineup.

After working with WildBrain CPLG Benelux since Jan. 1, Hasbro is expanding the licensing agency’s rights to include eOne brands, following the recent integration of Hasbro and eOne.

“We are maximizing our local partnership with WildBrain CPLG Benelux and adding ‘Peppa Pig,’ ‘PJ Masks’ and ‘Ricky Zoom,’” says Marianne James, vice president, Hasbro Consumer Products EMEA. “With WildBrain CPLG’s local retail relationships, we see this region as a strong growth market to deepen our consumer connections across merchandising, publishing, promotions and short-term location-based entertainment.” 

Originally, the deal encompassed only Hasbro properties like NERF and “My Little Pony.” With this expansion, multiple well-known properties in the U.K. will make their way to licensed products in the Benelux region.

 “The expansion of Hasbro’s brand portfolio with the addition of eOne’s beloved global preschool brands including ‘Peppa Pig,’ ‘PJ Masks’ and ‘Ricky Zoom,’ has added significant firepower to Hasbro’s already impressive offering,” says Brenda Draaisma, managing director, WildBrain CPLG Benelux. “We look forward to working across these new brands and we’re confident with their focus on family-oriented storytelling, the properties will drive new growth for licensees and retailers in the Benelux market.”

Both Hasbro and WildBrain CPLG will be exhibiting at this October's Festival of Licensing. Click here to register!

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