Motorsport-inspired watches feature design elements directly from the TRD Pro line of vehicles.

License Global

May 19, 2023

2 Min Read
TRD watch
TRD watchJoester Loria Group

Original Grain, a watchmaker known for its craftsmanship and commitment to sustainability, has collaborated with Toyota Racing Development (TRD) to release a new watch collection through a deal brokered by The Joester Loria Group.

The Solar Octane watch collection pulls its color from the TRD Pro series of trucks, including the newly redesigned Toyota Sequoia and Tundra, available at Originalgrain.com.

“We are honored to be working with Toyota’s iconic TRD brand to bring their rugged and adventurous spirit into our watch collection,” says Ryan Beltran, co-founder, Original Grain. “With automatic and solar movements, this collection is the epitome of sustainability in watchmaking.”

The Solar Octane Collection features three watch styles: the TRD PRO Rugged Automatic 45mm, TRD SPORT Barrel Design 46mm and TRD OFF-ROAD Rugged Design 45mm. Each watch incorporates design elements from the Tundra TRD Pro, including the digital camo details throughout the interior and exterior and a solar movement that pays homage to Toyota’s new i-FORCE Max hybrid motor.

The TRD Pro Solar Octane watches are handcrafted with a light aluminum frame and automatic movement with a skeleton dial and case back. It is limited to only 250 pieces. The TRD Off-Road model, also limited to 250 pieces, features a rugged bezel and solar movement. The TRD Sport model features solar movement and hits of Solar Octane color on the band.

Related:Watch Accessories Licensing

“The Solar Octane Collection brings together a level of detail and craftsmanship that TRD fans will appreciate, and we know that they will be happy with the way Original Grain transformed our iconic TRD Pro series of trucks into this collection,” says Lisa Materazzo, group vice president, Toyota Division Marketing, Toyota Motor North America. “These watches are like high-performance machines on your wrist.”

See The Joester Loria Group at Licensing Expo, June 13-15 at Mandalay Bay Convention Center, Las Vegas.

Register for Licensing Expo 2023.

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