PUMA and ‘SpongeBob SquarePants’ Collaborate

Apparel, footwear and more celebrate the undersea cartoon characters.

License Global, Content Editor

March 15, 2023

1 Min Read
Spongebob x PUMA Core Kids Footwear Group
Spongebob x PUMA Core Kids Footwear GroupPUMA

PUMA is teaming up with “SpongeBob SquarePants” for a new collection, created in collaboration with the Nickelodeon series and Paramount Consumer Products. The collaboration channels floral prints and summery colors throughout, while select pieces from the PUMA x “SpongeBob SquarePants” collection feature SpongeBob and Patrick on a jellyfishing adventure.

Featuring designs for adults and kids, the collection includes a suite of PUMA sneakers paying homage to SpongeBob and Patrick. Footwear highlights include the Suede, Slipstream, RS-Slide, Future Rider and others that are elevated with SpongeBob detailing, while Patrick Star gets his own version of the Rider FV. 

The footwear component is complemented by apparel silhouettes like the T7 tracksuit, plus T-shirts and hoodies. Accessories are included in the form of a bucket hat and utility pouch, rounding out the collection. 

The PUMA x “SpongeBob SquarePants” collection is available starting March 17. 

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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