50th anniversary of club and leisure brand sees major retail push.

License Global

April 12, 2023

2 Min Read
Pacha logo.
Pacha logo. Pacha

Poetic Brands, a specialist in licensed apparel, has announced it has signed a multiyear pan-European contract to design, manufacture and supply men’s and women’s apparel, accessories and beachwear for the popular club, Pacha.

Since 1973, Pacha has been the pioneer of Ibiza’s dance and cultural movement, where the famous cherry logo and the island of freedom go hand in hand.

Pacha has come to represent even more than the famous nightclub to which it gave its name. Today the brand and its cherry logo extend to a curated selection of nightlife, restaurant and hotel brands across the Balearic Islands and beyond.

Pacha is celebrating its 50th anniversary in 2023. As part of its anniversary celebration, Pacha will be partnering with Poetic Brands to design and develop collaborative fashion ranges to meet the demand for Pacha apparel and accessories.

Poetic Brands will be targeting all major European fashion retailers as well as online retail with a wide range of apparel, accessories, swim and beachwear, expected to be in-store from spring/summer ’24.

“A pioneer of clubbing, dance and fashion, Pacha is both a venue and a worldwide brand that has revolutionized leisure and entertainment globally,” says Elliott Matthews, managing director, Poetic Brands. “It’s a real privilege to work with this iconic brand. We’re looking forward to producing fashion ranges of Pacha apparel and accessories.”

Related:Poetic Brands Signs Multiyear Atari Contract

“This is a great partnership for us, and one we want to celebrate on and off the dance floor,” says Fabio Lenzi, group brand and development director, Pacha. “With the help of Poetic Brands, one of the most-respected names in ethically sourced coordinated lifestyle ranges, we are looking forward to producing a truly memorable range of apparel and accessories.”

“We are thrilled to have introduced these two great businesses and negotiated what is set to be a tremendous partnership,” says Nick Reid, chief executive officer, Essential Republik, which brokered the deal. “Pacha is a huge, one-of-a-kind, lifestyle brand, encapsulating music, fashion, nightlife and hospitality, all under its famous double cherry umbrella. It made natural sense to us at Essential Republik for Pacha to partner with Poetic Brands – global leaders in delivering fashion-led licensed collabs, with their unparalleled industry experience and honorable business ethics.”

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License Global

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