Poetic Brands Signs Multiyear Atari Contract

Poetic Brands has announced a multiyear deal with gaming brand, Atari, to launch a range of apparel, accessories and homeware. 

The partnership will see Poetic Brands launch a range of Atari products including adult daywear, nightwear, loungewear and swimwear, as well as bags and accessories, and a homeware range including mugs and LED neon-style lighting. The collection will be available across several retailers in the U.K., Ireland and Germany.

Atari unisex t-shirt, Poetic Brands

“This is such an exciting opportunity for us to work with one of the most recognizable gaming brands in the industry,” says Elliott Matthews, managing director, Poetic Brands. “Atari is a dynamic and innovative brand, and we look forward to collaborating with them.”  

“We are delighted to collaborate with Poetic Brands to bring Atari’s iconic portfolio of IPs to such a diverse range of products,” says Casandra Brown, senior director, licensing, Atari Interactive. “We are focused on expanding and strengthening our licensing footprint in the U.K., Ireland and Germany by continuing to provide Atari products for all generations.” 

“We are excited to continue to build out the Atari licensing program by partnering with Poetic Brands,” says Dave Tovey, head, Tinderbox. “Atari is an iconic brand with a rich history, and Poetic Brands are the perfect partner to bring innovative and stylish Atari products to consumers.” 

This is the first European deal brokered by Atari’s global licensing agent Tinderbox.