“Strawberry Shortcake” consumer products partners announced, “Chip and Potato” plush toys set to debut this fall, new “In the Night Garden” toys rolling out and “Teletubbies” apparel set to grace the BLE catwalk.

License Global

September 15, 2022

3 Min Read
Scene from “Teletubbies, Let’s Go!”
Scene from “Teletubbies, Let’s Go!”WildBrain CPLG

WildBrain will be presenting its “Teletubbies”, “Strawberry Shortcake”, “Chip and Potato” and “In the Night Garden” brands at Brand Licensing Europe (BLE), as the properties continue to expand around the world with all-new original content, distribution deals and consumer products partnerships.  

“I’m delighted to join WildBrain during this time of remarkable growth for our treasured franchises, both on and off the screen,” says Jim Fielding, chief marketing and brands officer, WildBrain. “We’re continuing to find innovative ways under our 360-degree strategy to connect with our audiences across multi-platform content and consumer products. “Teletubbies”, “Strawberry Shortcake”, “Chip and Potato” and “In the Night Garden” have captured the hearts of audiences around the globe, and we look forward to sharing our new content and consumer products with fans new and old.” 

New “Teletubbies” animated series and BLE catwalk appearance 

“Teletubbies, Let’s Go!” is a new CG-animated preschool series produced by WildBrain Spark’s digital studio. Set to launch on the official Teletubbies YouTube channel at the end of October. The announcement follows Netflix’s recent news that they will be launching a refreshed, live-action series of WildBrain’s “Teletubbies” on Nov. 14. 

Related:Exhibitor Spotlight: WildBrain CPLG at Brand Licensing Europe

In consumer products, the previously announced “Teletubbies” x ellesse x GoGuy fashion collaboration will be showcased at BLE as part of the event’s catwalk, on Wednesday, September 21

“Strawberry Shortcake” Consumer Products 

WildBrain’s dedicated licensing agency, WildBrain CPLG, has inked a wave of new partnerships for both the new and classic “Strawberry Shortcake” brand, with merchandise launching in 2023. For classic “Strawberry Shortcake,” deals have been secured with Loungefly and Funko for bags, accessories and the iconic Funko Pop! vinyl figure. For “Strawberry Shortcake: Berry in the Big City”, The Canadian Group has been signed for puzzles and games, and Starbound Entertainment for parade balloons, while Anthem Publishing will feature both the new and classic brand in Coloring Heaven Collection and Junior magazines. Inkology is creating stationery across both iterations of the brand. Meanwhile, Penguin Random House publishing are rolling out their first titles for the new series this fall.  

In promotional partnerships across the U.S., Sunkist Growers has renewed its in-store “fruitastic” promotional campaign for spring 2023, while Challenge Butter has launched their own “Strawberry Shortcake: Berry in the Big City” retail promotion this month. 

It comes as the third season of “Strawberry Shortcake: Berry in the Big City” has been greenlit for launch in summer 2023. 

New “Chip and Potato” Plush Toys 

More new content is also coming from WildBrain’s preschool hit, “Chip and Potato”, as season four of the Netflix Original Kids Series is set to drop on the platform Oct. 3.  

Also in October, JAKKS Pacific will debut its “Chip and Potato” master toy range in the U.S. The new plush toys will be available online from Walmart, Amazon and JAKKS Pacific. Meanwhile, Baby Boom, a division of The Betesh Group, is newly signed for “Chip and Potato” bedding and homewares, with its range launching in the U.S. and Canada from spring 2023.  

Golden Bear Launches Iggle piggle Blankie Bundle 

For “In the Night Garden” consumer products, long-term master toy partner Golden Bear has launched a new Igglepiggle Blankie Bundle and continues to support the Musical Activity Ninky Nonk Bubble Train with a new TV commercial, VOD and YouTube advertising. Existing licensee Tomy has launched an “In the Night Garden”-themed aquadoodle. The kids’ brand is also extending onto online gifting store My First Years, with personalized “In the Night Garden” items available from Golden Bear, 8th Wonder and Penguin. Additionally, the “In the Night Garden” live tour, produced by Minor Entertainment, continues in the U.K. this September and October and has been renewed for 2023.  

Brand Licensing Europe takes place at London’s ExCeL from Sept. 20-22. Visit WildBrain’s dedicated licensing agency, WildBrain CPLG, during BLE at Stand B161. Click here to register for BLE 2022

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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