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Ahead of Brand Licensing Europe (Sept. 20-22), License Global shines a spotlight on exhibitors, properties and brands on display at ExCeL London.
August 25, 2022
Global licensing agency, WildBrain CPLG, is headed to Brand Licensing Europe 2022 (BLE) following a rapid period of growth. The agency has recently unveiled expansion across Asia Pacific, with new local offices in Singapore, Taipei and Seoul and an expanded team in Shanghai. It also launched its new ASPIRE division for Corporate & Lifestyle brands. The agency has continued to accelerate its representation portfolio, including WildBrain-owned properties, Strawberry Shortcake and Teletubbies, as part of its 360-approach to IP management across production, distribution and consumer products.
Following the launch of the new Strawberry Shortcake animated series, “Berry in the Big City,” on Netflix earlier this year, as well as Season 2 dropping on YouTube this summer, WildBrain CPLG continues to expand the licensing program for both the new and classic versions of the brand. Meanwhile, Teletubbies is celebrating its 25th anniversary through colorful activity, such as a Pride-themed collaboration with Ellesse and GoGuy, and an appearance on “Britain’s Got Talent,” with new content in the pipeline. WildBrain brands include Chip & Potato, In the Night Garden and Inspector Gadget.
Classic brand, Peanuts, will also feature following WildBrain CPLG’s recent addition of rights in India and Asia Pacific, building on its long-standing Peanuts licensing relationship across EMEA. The brand continues to grow, with fresh collections and new content on Apple TV+.
Related:10 Minutes With … WildBrain CPLG
WildBrain CPLG has significant growth ambitions for ASPIRE, the dedicated home for the agency’s corporate and lifestyle brands. With an expanded global team, opportunities will be presented for a wide range of partner brands, including recent additions to the portfolio: Sauber Motorsports’ Alfa Romeo F1 Team ORLEN and The Master Lock Company, alongside University of Southern California, Yale and Harvard universities, Absolut, Malibu, Chupa Chups, Motul, OSPREY LONDON and Romero Britto.
This year’s entertainment lineup includes newly signed brands, Crayola and HarperCollins’ Carmen Sandiego, alongside Moose Toys’ Magic Mixies and Akedo. WildBrain CPLG will showcase SEGA’s Sonic and opportunities for the extensive licensing program to support the upcoming “Sonic Prime” Netflix series, being produced by WildBrain and SEGA. Also featuring is emoji and its emojitown brand extension. LINE FRIENDS and Sesame Street will also be presented, alongside properties from Hasbro eOne, Paramount, MGM, Eric Carle, Dr. Seuss and Sony Pictures Entertainment’s new releases.
Key Properties and Franchises:
emoji and emojitown
Sauber Motorsports’ Alfa Romeo F1 Team ORLEN
The Master Lock Company
Yale and Harvard universities
Visit WildBrain CPLG at BLE booth #B161. Register for Brand Licensing Europe here.
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Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
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