1. Kid-Focused Live Entertainment
, Acamar Films has inked a deal to
. While these experiences can be fun for the entire family, they have been created with kids at the forefront.
2. More Accessible Toys
With more visibility surrounding developmental differences in kids, toy brands have begun to make strides toward making the world of toys more accessible.
for a special sensory toy, and
. Clothing brands have also joined the movement, with Thomas & Friends, the National Autistic Society and Character.com creating autism-friendly pajamas to help kids avoid some sensory discomfort.
BunMo x 5-Minute Crafts Stretchy Strings
3. Retailers and Celebrities Enter the Metaverse
Going where the kids are is a great way for companies to build brand awareness.
” and “
” continuing to dominate for kids, retailers (Pacsun and H&M), celebrities (Saweetie Halftime Show or Cirque du Soleil), food companies (Oreo) and clothing brands (Burberry, Nike) have all made an appearance on these kid-centric games.
Cirque du Soleil entrance gate on 'Roblox,' Gamefam
4. Art and Heritage Brands Moving Toward Kids
It’s easy to think of art and heritage brands as just for adults, but kids can also get in on the action. Earlier this year,
for a line of luggage, backpacks and more geared toward fans of all ages.
for men, women and kids celebrating the National Gallery.
Eastpak, Van Gogh Museum, Day Pak’r bag featuring Vincent van Gogh's Sunflowers
5. Online Creators Continue to Grow
, for a new range of apparel and accessories. Creators like Ryan’s World, Love, Diana and more are expanding their licensing presence and raking in consumer coin.
Blippi at Anfield, Liverpool
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