BunMo have unveiled a line of toys from their multi-product deal between the digital-first studio and digital-first toy company. The product includes 5-Minute Crafts- and 123 GO!-branded fidget, magnet and sensory toys available now on the
BunMo Amazon store.
TheSoul will incorporate BunMo’s first licensed product line into upcoming 5-Minute Crafts and 123 GO! content.
“This is more than just a standard licensing deal,” says Patrik Wilkens, vice president, operations, TheSoul Publishing. “We’re also approaching this as a marketing partnership. TheSoul has a massive global reach and the unique ability to create natural, next-level product placements, while BunMo is an industry leader with extensive experience selling high-quality sensory and fidget toys. By combining our strengths, our partnerships will connect our audience with our merchandise in ways no digital-first content creator has ever done before.”
“This is a true collaboration,” says Shane Eddison, chief
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