London Fog Partners with The National Gallery for Centenary Collection

To mark its 100th anniversary, London Fog has announced a partnership with the National Gallery, London. 

The collection includes men’s, women’s and children’s outerwear and features five of Monet’s masterpieces. Each product is inspired by and lined with images of one of the stunning artworks. The hues and tones of each painting are incorporated throughout the design, with Monet’s signature delicately added to tie the collection together.  

Highlights of the collection include a women’s long white-wool wrap robe coat lined with the greens and blues of “The Water-Lily Pond.” Children’s puffer jackets come in soft pink and navy blue featuring details from “Water-Lilies,” “Setting Sun” and “Snow Scene at Argenteuil.”  

To complete the collection, the classic Fog trench coat has been reinvented for the 100-year celebrations. Featuring “Water-Lilies” and “Irises,” the coats offer a subtle hint of color and history for men, women and children.

The classic Fog trench coat.

“We are very proud to be launching our very-first outwear range with such an established brand as London Fog,” says Judith Mather, B2B and brand licensing director, National Gallery Global Limited. “Together, we have been able to showcase our paintings beautifully, within the contemporary design of each piece, to a cross-generational fashion audience. The range for men, women and children will be available at multiple retailers across Europe.”

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“We are delighted to see two brands as well aligned as London Fog and the National Gallery come together to create such an eye-catching collection that so thoroughly encapsulates the ethos of both the renowned institution and the London Fog brand,” says Daisy Laramy-Binks, managing director, Iconix Europe. “The level of detail orientation of the range is indicative of the quality standard that one would expect of both partners, and we are excited to bring such well-loved and iconic artworks to the fashion consumer.”