Pokémon and Rinascente Present Store Takeover in Rome

Pokémon takes over Rinascente for three weeks of immersive activities, including a special tribute to the Eternal City.
License Global Logo
License Global

September 4, 2023

Pokémon Rinascente store takeover, Rome, Italy, The Pokémon Company International
Pokémon Rinascente store takeover, RomeThe Pokémon Company International

The Pokémon Company International

has announced that it is partnering with Rinascente for a new store takeover at their flagship location in Rome, Italy, through Oct. 2.

Pokémon’s latest immersive collaboration features a window takeover in the balconies of the store atrium, including a branded pop-up space in the exhibition area of Rinascente in Via del Tritone, close to the Trevi Fountain and Piazza di Spagna in the heart of Rome.

August’s issue of License Global explored how

The Pokémon International Company has lasted generations

through its

consumer products extensions


Pokémon will be the focus of a full-store takeover—with installations in the seven store windows showcasing the Pokémon Trading Card Game (TCG), video games for the Nintendo Switch system, and toys, all visible along the Via del Tritone.

Inside the store, the 350 square meter exhibition area will also pay tribute to Pokémon’s Eternal City, with photo opportunities and a wide variety of Pokémon products available to browse

and purchase. The latest Pokémon video games for the Nintendo Switch system and Pokémon TCG products are available, as well as the latest Pokémon toys, including the squeezable Pikachu and Gengar Squishmallows plush from


, distributed by ReiToys.

Italian streetwear designers Dolly Noire will feature exclusive apparel featuring Kanto-region Pokémon, including T-shirts, hoodies, and accessories. Back to School (Seven), Mattel Mega Construx, mugs (Abysse), 3D backpacks (CyP) and kids’ apparel and accessories (Difuzed) will also be available.

The immersive experience will also include tables to play Pokémon Trading Card Game matches and Nintendo Switch systems available to play the latest Pokémon video games—"Pokémon Scarlet” and “Pokémon Violet.”

The space will also include a special celebration of the magnificent 60-meter stretch of the ancient aqueduct featured in the exhibition area, with a 3D sculpture of the arches and a surprising underwater Pokémon life scenery.

“Pokémon is delighted to continue our partnership with Rinascente, with this latest immersive experience at its prestigious flagship store in Rome,” says Mathieu Galante, director, licensing, The Pokémon Company International. “There are a great many fans of Pokémon in Italy, and to be able to engage with them through such fun and exciting experiences is something we will always strive for.”

Pikachu is also set to make an appearance for a meet and greet with guests, and will pay special homage to the city, on Sept. 9 and 10.

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.