Pokémon Takes Over Rinascente for Three Weeks of Immersive Activities

Store takeover in Florence features a window display and branded, immersive pop-up space.
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April 2, 2023

Pokémon-themed pop-up at Rinascente
Pokémon-themed pop-up at RinascenteThe Pokémon Company International

The Pokémon Company International

is taking over Rinascente in Florence, Italy, for three weeks of immersive activities through April 17, following a successful collaboration at Rinascente’s flagship store in Milan last fall.

Pokémon’s latest store takeover

features a window display and branded, immersive pop-up space on the first floor of Rinascente’s historic store in the heart of Florence.  

The spring extravaganza for fans of all ages features Pokémon products and displays from three key areas – licensed products, the Pokémon Trading Card Game (TCG) and video games for Nintendo Switch – taking over the five windows that run along the front of Piazza della Repubblica. Special installations celebrating Pokémon include an infinity Poké Ball room and a video screen showing moments from the Pokémon animation such as when Ash and Pikachu met for the first time. A vibrant decoration welcomes Pokémon fans to the 60-square-meter pop-up store, where customers can browse and shop a range of Pokémon products, including the new Pokémon TCG expansion, Scarlet & Violet. 

Pokémon-themed Rinascente store window


Rinascente store window, The Pokémon Company International

An interactive, in-store space featuring a Pokémon TCG table will offer gaming opportunities and demonstrations for fans and collectors. There will also be Nintendo stations where visitors can play the new “Pokémon Scarlet” and “Pokémon Violet” video games that launched last November for Nintendo Switch. 

The immersive pop-up features a selection of Pokémon products for customers to browse and shop. The latest Pokémon toys include the new

Pikachu and Gengar Squishmallows



, distributed by ReiToys. Fans can also find 3D backpacks featuring Pikachu, Kanto, Bulbasaur, Charmander and Squirtle. Apparel comes from Milan-based creative streetwear designer, Dolly Noire, with a capsule collection including T-shirts, hoodies and accessories adorned with Kanto region Pokémon.

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