'Boj' Gets Ready to Play in the U.K.

West Midland Safari Park’s themed playground will also include a section for branded merchandise.

EUROPE–Pesky Productions has partnered with the U.K.’s West Midland Safari Park to open a new, interactive and multi-sensory playground set featuring the CBeebies series “Boj.”

The new playground set, titled Boj Giggly Park, features five themed areas based on the five child characters in the show as well as an “underground tunnel,” allowing children to tunnel just like Boj in his burrow.

The Boj Giggly Park will also costume character appearances and merchandise for visitors.

“We are delighted ‘Bo’ has found a permanent home with our friends at West Midland Safari Park,” says David Hodgson, director, Pesky Productions. “It’s such a thrill to know hundreds of thousands of kids can now play with Boj and his buddies all year round. It’s the start of an exciting new phase that should see Boj’s popularity continue to grow and hopefully open up further licensing opportunities to sit alongside our lovely SEGA plush products now on sale in Boj Giggly Park.”

The Boj Giggly Park is now open within the West Midland Safari Park.