Boat Rocker Taps Firefly as U.S. Licensing Agency

Boat Rocker, an independent, integrated global entertainment company, has announced it has appointed Firefly Brand Management as its U.S. licensing agency to manage a selection of Boat Rocker’s scripted and classic brands.

Firefly’s strengths provide a solid fit for several of Boat Rocker’s scripted and classic properties. The agency has enjoyed great success promoting niche and classic brands such as Bob Ross, Paul Frank, SPAM, Emily the Strange and Austin Healy.

Initial Boat Rocker properties that Firefly will represent in the U.S. include “Orphan Black,” “Orphan Black: Echoes,” “Beacon 23,” “Big Comfy Couch,” “Danger Mouse,” Rainbow and Count Duckula. The list of IPs will expand over the next few months as Boat Rocker mines its extensive back catalog and as new IP gets greenlit.

“We’re delighted to team up with Firefly and know our properties are going to be in the best hands,” says Kate Schlomann, executive vice president, head, content marketing, brand partnerships and communications, Boat Rocker. “With great connections across licensing and retail, they have built up an excellent business with both well-known brands and in developing niche IP. Also, importantly, we share like-minded views on brand management, and Firefly are as enthusiastic about our titles as we are, so it’s a dream match.”

“We are very excited to be working with Boat Rocker,” says Cynthia Modders, founder, Firefly. “They have an extraordinarily wide range of entertainment properties that lend themselves to multiple categories, and we are excited to have the opportunity to represent them.”

In addition to the deal with Firefly for the U.S., Boat Rocker has recently appointed leading U.K.-based licensing consultant, Kirsty Guthrie, director, KJG. to manage and seek new partners on several properties, including the sci-fi genre with “Orphan Black,” “Orphan Black: Echoes” and “Beacon 23” as well as multiple properties across its kids and family slate, such as “Dino Ranch,” “The Next Step” and classics with “Danger Mouse” and Rainbow in the U.K. and across Europe.